Haribol’s Strategic Move: Leveraging ONDC Through Kiko Live Partnership
Haribol, an ISKCON initiative known for its production of A2 and cruelty-free dairy products, has recently made a strategic move by partnering with Kiko Live to enhance its online reach through the Open Network for Digital Commerce (ONDC). This collaboration marks a significant step for Haribol in expanding its digital presence and catering to a wider audience through innovative channels.
Kiko Live, a key player in the digital commerce landscape, has joined forces with Haribol to leverage the ONDC network effectively. This partnership aims to capitalize on the growing trend of online shopping and the increasing demand for high-quality dairy products. By tapping into ONDC’s expansive reach and customer base, Haribol is set to enhance its visibility and accessibility in the digital marketplace.
The decision to partner with Kiko Live and utilize the ONDC platform comes at a time when Haribol is witnessing a notable 10 per cent increase in its online business. This growth can be attributed to shifting consumer preferences towards e-commerce, especially in the wake of the global pandemic. By aligning with Kiko Live and ONDC, Haribol is poised to capitalize on this momentum and further amplify its online sales and brand awareness.
One of the key advantages of leveraging ONDC for brands like Haribol is the platform’s low commission rates, which enable businesses to allocate more resources towards enhancing their products and services. By minimizing the financial burden associated with online transactions, ONDC empowers brands to focus on building stronger customer relationships and fostering loyalty among their target audience.
Moreover, the collaborative nature of the ONDC network fosters a sense of community and partnership among participating brands. Through shared resources, insights, and support, companies like Haribol can benefit from a collaborative ecosystem that drives mutual growth and success. This collaborative approach not only enhances the brand’s visibility but also creates opportunities for cross-promotion and strategic alliances within the digital commerce space.
In conclusion, Haribol’s partnership with Kiko Live to expand its reach through ONDC signifies a strategic move towards capitalizing on the burgeoning digital commerce landscape. By leveraging the platform’s extensive reach, low commission rates, and collaborative opportunities, Haribol is well-positioned to accelerate its online growth and establish a stronger foothold in the competitive e-commerce market.
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