On September 18, 2024, Acosta Group made significant strides in enhancing its executive leadership team following the acquisition of CROSSMARK in July. This strategic move aims to boost growth and optimize services across its various businesses, highlighting the company’s commitment to a tailored approach for its clients and customers.
Mark Rahiya has been appointed as the group VP of omnichannel sales and services, marking a pivotal new role within Acosta. Rahiya brings over 25 years of extensive experience from Coca-Cola North America, where he held several key positions, including chief supply chain officer and chief retailer sales officer. His deep knowledge of retail sales, supply chain, and technology will be invaluable for Acosta as it shapes its omnichannel strategy.
Darian Pickett, a respected figure within Acosta since 1991, has been promoted to chief global client officer. This appointment underlines Acosta’s reliance on internal expertise. Pickett’s long-standing experience positions him well to offer strategic advice to Acosta’s global clients, ensuring that they receive insightful counsel that aligns with the company’s objectives.
Ashley Roehm has also seen a rise in her responsibilities, now serving as president of Acosta Sales. After joining the company in 2023 as chief sales officer, she demonstrated her capabilities by managing significant accounts like Kroger. With two decades of experience that includes previous leadership roles at Clorox, Roehm’s new position gives her a greater platform to influence the sales strategy at Acosta, particularly in the large-format business sector.
Furthermore, Jami McDermid continues her role as president of CROSSMARK, a position she has held since her promotion in 2017. Bringing her experience as chief business transformation officer at MillerCoors, McDermid is equipped to ensure that the integration with Acosta is seamless and fruitful.
Lisa Koth has been appointed chief strategy officer and EVP for Acosta Europe after her instrumental role in supporting the recent acquisition of Dee Set Group. Since starting at Acosta in 2021, Koth quickly rose in the ranks, reflecting her adeptness in navigating complex strategic challenges. Her promotion to this role emphasizes Acosta’s aim to strengthen its European presence while advancing overall company objectives.
This leadership reshuffle is strategic, as emphasized by President and CEO Brian Wynne. He stated, “These appointments reflect our strategic focus on growth and delivering tailored services and solutions for our clients and customers.” Wynne’s vision positions Acosta to leverage the strengths of its enhanced executive team effectively.
With these appointments, Acosta Group is not only reinforcing its commitment to driving growth but also consolidating its market position amid an increasingly competitive landscape. The appointment of seasoned executives underscores a focus on integrating expertise across sectors to deliver comprehensive solutions to clients.
Overall, the changes within Acosta’s leadership team indicate a proactive strategy to harness the combined experience and talent of its executives. This will not only create value for Acosta’s clients and customers but will also ensure the company is well-prepared for future challenges and opportunities in the ever-evolving retail sector.
As the retail landscape continues to change, Acosta Group’s commitment to strong leadership and strategic growth bodes well for its future. By focusing on leadership appointments that enhance client relations and operational effectiveness, Acosta is positioned to thrive in the competitive marketplace.
