Associated Wholesale Grocers Debuts Healthy Snacks Assortment

In a strategic move to cater to the increasing demand for healthier alternatives, Associated Wholesale Grocers, Inc. (AWG) has launched its Best Choice Produce Snack Program. This new initiative features a selection of 15 premium natural snacks targeting the produce departments of grocery stores.

According to Tye Anthony, AWG’s chief merchandising and marketing officer, the growth trajectory within the snacking sector is significant, buoyed by insights drawn from the AWG Partner Gateway data-sharing platform. “Best Choice is joining in the category growth and offering a private brands solution with unique and trending flavors,” he highlighted.

The assortment includes an array of sweet, salty, and spicy options, appealing to diverse consumer tastes. Unique choices like Fire-Roasted Cashews with Sea Salt, Cherry Delight Snack Mix, and Heat Flame Snack Mix stand alongside classic offerings such as Whole Raw Almonds and Banana Chips. Each snack is guaranteed for customer satisfaction, underscoring AWG Brands’ commitment to quality.

Emily Detwiler, executive director of AWG Brands, stated, “We worked diligently with our vendor partner to ensure this new portfolio stands out in the natural snacking category while featuring some of the trending flavor profiles like spicy heat.” The snacks are packaged in transparent 5- to 8-ounce bags, allowing consumers to see the freshness of the products while maintaining minimalistic branding.

AWG member retailers can take advantage of a complimentary display rack, enhancing in-store visibility and sales potential. Tim Graas, AWG’s executive director of produce field procurement, noted, “We’re committed to offering innovative ways for AWG member retailers to increase sales.” This program promises a competitive edge, with retail prices aligned closely with national and regional bulk snack offerings, making it an attractive proposition for retailers.

With these developments, AWG positions itself at the forefront of the healthy snacking trend, which is vital for catering to health-conscious consumers. The Best Choice Produce Snack Program is now available at AWG member retailer stores, marking a significant step in enhancing their product offerings and customer satisfaction.