Barritt’s Beverages International Ltd, a family-owned company from Bermuda, celebrates a significant milestone: 150 years of its iconic ginger beer. To mark this occasion, Barritt’s has introduced a new range of mixers, reflecting both tradition and innovation. The product line includes Original Ginger Beer, Sugar-Free Ginger Beer aimed at health-conscious drinkers, Sparkling Grapefruit Soda for a vibrant kick, Tonic Water for a crisp refreshing taste, and Club Soda for pure refreshment. Each 4-pack of 7.5-ounce cans is priced at a suggested retail of $4.99.

The newly designed packaging, inspired by Bermuda’s pastel-colored homes, not only stands out on the shelves but also includes on-pack cocktail recipes, inviting consumers to explore their mixology skills at home. This strategic branding aligns with the growing trend of home cocktail crafting. In addition to the product launch, Barritt’s has revamped its website to feature stunning visuals, premium cocktail recipes, and a rich company history, enhancing the consumer experience.

These efforts exemplify Barritt’s commitment to both legacy and relevance in a competitive beverage market. As the brand pivots to include a mixer line, it maintains its legacy while engaging a broader audience of cocktail enthusiasts and health-conscious consumers. Barritt’s innovation could set a new standard for beverage brands aiming for longevity while adapting to changing consumer tastes.