The Independent Grocers Alliance (IGA) is teaming up with Potatoes USA this summer to enhance sales and increase market share for independent grocers. This collaboration is especially significant because potatoes are linked to significantly larger grocery baskets. According to IRI data, the average basket with potatoes totals $90.50 compared to just $47.47 without. With potatoes representing over 10% of all vegetable sales, this partnership aligns perfectly with consumer demand.

Michael La Kier, IGA’s VP of Brand Development, stated, “Potatoes USA exemplifies IGA’s dedication to the IGA brand promise of Local Equals Fresh through their support of the potato category.” This partnership focuses on providing IGA members with best-in-class resources, shopper insights, and effective merchandising strategies tailored for potatoes, empowering them to meet evolving consumer preferences.

Potatoes USA, the largest vegetable commodity board in the U.S., aims to implement targeted strategies that can significantly elevate the potato category’s visibility and sales in grocery stores. This initiative highlights the importance of integrating fresh produce into grocery shopping experiences, driving not only potato sales but also overall grocery performance.

With these enhanced resources, independent food retailers are better positioned to connect with consumers, catering to their interests while improving their financial outcomes. In a competitive market, such partnerships become crucial for independent grocers to thrive.