One in three (34 percent) of online purchases in the first half of this year in Spain were placed on Chinese platforms, such as Alibaba, Temu, or Shein. The market share (in terms of order frequency) of these platforms is far higher in Spain than in other European countries. However, this trend is not without its challenges.

Local e-commerce businesses find it tough to compete with the aggressive pricing and diverse product ranges offered by these giants. Spanish consumers are drawn to these platforms due to the convenience and cost savings they provide. But there are growing concerns about the long-term impact on the local economy and job market.

The influence of Chinese platforms is also changing customer expectations. The high standards of delivery speed, customer service, and return policies set by these platforms are pushing local businesses to raise their game. Spanish e-commerce sites are now investing in streamlined operations and enhanced user experiences to stay competitive.

For local businesses, leveraging digital marketing strategies is becoming crucial. Utilizing SEO best practices can drive organic traffic to their websites. Investing in social media advertising and influencer collaborations can also help local businesses build brand loyalty and attract more customers.

In conclusion, while Chinese e-commerce platforms dominate a significant portion of the Spanish market, local businesses still have the opportunity to compete and thrive. By focusing on digital marketing strategies and enhancing customer experiences, they can navigate this competitive landscape.