TikTok’s New Feature: Monitoring Carbon Emissions of Ad Campaigns TikTok, the popular social media platform known for its short videos and engaging content, is taking a step towards sustainability by…
Unlocking Back-to-School Success: Key Insights from Reddit’s Marketing Guide As the back-to-school season approaches, marketers are gearing up to make the most of this crucial period for retail. To help…
GAI Performance Jumps For Media Buyers On The Open Internet PubMatic, a leading technology company in the digital advertising space, has recently unveiled a significant upgrade to its technology suite…
Gopuff and Koddi Roll Out Incremental Ad Measurement Tools In a strategic move to elevate their advertising capabilities, Gopuff and Koddi have joined forces to introduce incremental ad measurement tools.…
Pinterest Enhances Pinterest Academy with New Learning Elements Pinterest has recently introduced fresh elements to its Pinterest Academy learning platform, offering marketers new avenues to explore the diverse marketing options…
Hannaford Supermarkets Names The Variable as Marketing Agency of Record Hannaford Supermarkets, a well-known grocery chain, has recently announced that they have selected The Variable as their new Marketing Agency…
Meta Expands Support for Third-Party Ad Placement Blocklists Meta, the parent company of social media giants Facebook and Instagram, recently announced a significant expansion in its support for third-party ad…
X’s Usage Data Suggests a Decline in Time Spent Throughout 2024 In the fast-paced world of digital marketing and e-commerce, staying ahead of trends and shifts in consumer behavior is…