Finding the Sweet Spot: The Role of Frequency in Marketing Strategies In the realm of digital marketing, the concept of frequency is often a topic of debate. Some marketers swear…
Ad Spend Trends in Q2 2025: Google and Amazon Drive Growth, TikTok Sees Decline In the ever-changing landscape of digital marketing, the second quarter of 2025 has brought some interesting…
The Impact of Delhi HC’s Order on Amazon and Flipkart: Removing FMCG Goods Misusing ‘Reliance’ and ‘Jio’ Trademarks In a recent development, the Delhi High Court has issued an order…
Amazon Expands Same-Day and Next-Day Delivery to Over 4,000 Cities Amazon, the e-commerce giant, continues to raise the bar in the world of online retail by expanding its same-day and…
BPC, Fitness Firms Cash in on Ecomm Discount Sales Amazon’s Prime Day sale has become a pivotal event not only for the e-commerce giant itself but also for the brands…
Ecommerce Trends: What Amazon Prime Day means for consumer spending in 2025 As Amazon prepared to hold its longest Prime Day sales event to date from July 8 through July…
When Corporate Meets Warehouse: Amazon’s Unique Approach to Employee Engagement Amazon, the e-commerce giant known for its innovative strategies, has once again made headlines with its latest initiative. The company…
Amazon Launches 10-Minute Delivery Service in New Delhi: Revolutionizing Quick Commerce in India Amazon is once again making headlines in the e-commerce world with its latest move to offer 10-minute…
Ecommerce Giants Target Tier-2 and Tier-3 Cities for Festive Sales Surge in India As the festive season approaches, ecommerce platforms in India are gearing up to tap into the burgeoning…
Lessons from Live Streaming on TikTok: Insights from SharkNinja In the ever-evolving landscape of e-commerce, SharkNinja, a prominent home appliance retailer, has been making waves by embracing a unique approach…