Google Enhances Meridian Marketing Mix Model with Inclusion of Non-Media Variables Google has recently made significant updates to its Meridian Marketing Mix Model (MMM) by enabling marketers to incorporate non-media…
Holiday Shopping Season Predicted to Be Underwhelming As the holiday season approaches, retailers and e-commerce businesses are gearing up for what is traditionally their busiest time of the year. However,…
Best Buy, Lowe’s Chase NFL Fans With Game-Day Plays In the highly competitive world of retail, companies are constantly looking for innovative ways to capture the attention of consumers. Best…
Winn-Dixie Goes Big for 100th Anniversary Celebration Winn-Dixie, the beloved Southeast grocer, is pulling out all the stops to celebrate its 100th anniversary. In honor of this significant milestone, the…
Arden Fair Mall Enhances Visitor Experience with Interactive Welcome Center Powered by Tutch Arden Fair Mall in Sacramento, California, has recently taken a significant step towards providing a cutting-edge experience…
Tops Markets Advancing Food as Medicine Tops Markets, a well-known supermarket chain, is making waves in the industry with its innovative approach to health and wellness. By partnering with NationsBenefits,…
Timing is Everything: How Back-to-School Advertising Impacts UK Families As the summer holidays come to an end, the back-to-school season kicks into high gear. For UK families, this period is…
Carve Designs Seeks Balanced Approach to Holiday Promotions Apparel retailer Carve Designs is trying to find a balance this holiday shopping season, selling items at full price while also offering…
Boosting Sales with Energy Drinks: A Retailer’s Guide Energy drinks have become a staple in convenience stores and supermarkets alike, appealing to a wide audience seeking a quick boost of…
ChatGPT Checkout Could Sideline Major Platforms Retailers are bracing for impact as OpenAI’s innovative chatbot, ChatGPT, prepares to compete directly with e-commerce giants. The potential of ChatGPT Checkout to revolutionize…