X sees fresh investment from Amazon amid ad struggles
Amazon Makes Fresh Investment in X Amid Ad Struggles Amazon, the e-commerce giant, has recently made a significant move by reinvesting in advertising on platform X. This decision comes after Amazon had withdrawn its ad spending from X over a…
Hy-Vee’s RedMedia Adds New Retail Media Tool
Hy-Vee’s RedMedia Adds New Retail Media Tool Hy-Vee, the renowned grocery chain, has once again made headlines in the retail industry with the recent introduction of a new retail media tool. Partnering with dentsu, a global marketing services company, Hy-Vee…
Albertsons’ retail media network rolls out API access and TransUnion partnership
Albertsons’ Retail Media Network Enhances Advertising Capabilities with API Access and TransUnion Partnership Albertsons, a prominent player in the retail industry, is making strategic moves to elevate its retail media network’s capabilities. Recently, Albertsons Media Collective, the advertising division of…
Hy-Vee Beefing Up In-Store Retail Media
Hy-Vee is setting a new standard in in-store advertising through its recent partnership with Grocery TV, an innovative retail media platform. Beginning February 2025, the collaboration will empower Hy-Vee to maximize the reach of brands at 400 retail locations by…
