The Content Triple Play: Meeting Audiences Where They Are In Their Media Journey In the realm of digital marketing, content is king. But not just any content – it needs…
audience targeting
6 Ways Creators Can Utilize Meta AI for Optimal Content Creation In the fast-paced world of digital marketing and content creation, staying ahead of the curve is crucial for success.…
MiQ integrates Lifesight data to boost Sigma ad platform insights
MiQ Integrates Lifesight Data to Boost Sigma Ad Platform Insights MiQ, a leading marketing intelligence company, has recently announced a strategic partnership with Lifesight, a provider of location intelligence solutions.…
LinkedIn Will Now Enable Brands to Sponsor User Posts that Link to a LinkedIn Event
LinkedIn Introduces Sponsored User Posts for Promoting Events LinkedIn, the professional networking platform, has rolled out a new feature that allows brands to sponsor user posts linking to LinkedIn events.…
Meta Unveils New AI Ad Tools, Including Improved Video Generation Options
Meta Unveils New AI Ad Tools, Including Improved Video Generation Options Meta, formerly known as Facebook, has recently launched a set of new AI-powered ad tools that are set to…
TikTok Launches New AI-Powered Ad Creation Tools, Integrations with Adobe and WPP
TikTok Launches New AI-Powered Ad Creation Tools, Integrations with Adobe and WPP TikTok, the popular short-form video platform, is making waves once again in the digital marketing world with its…
Pinterest Outlines Relevance Improvements to its Pin Recommendations
Pinterest Enhances Pin Recommendations with Expanded Relevance Windows Pinterest, the popular visual discovery platform, has recently made significant updates to its recommendation algorithms. The platform is now leveraging expanded relevance…
Unlocking the Power of Snapchat: How Snaps Drive Purchase Behavior In today’s digital age, the way consumers interact with brands is constantly evolving. Social media platforms play a significant role…
OpenAI: Are Advertisers Ready To Give Up Control As Models Defy Shutdowns?
OpenAI: Are Advertisers Ready To Give Up Control As Models Defy Shutdowns? OpenAI, one of the leading artificial intelligence research labs, has once again made headlines with its latest ChatGPT…
Vistar & Spotzi team up to streamline cross-border OOH ads
Vistar & Spotzi Collaborate to Revolutionize Cross-Border OOH Advertising In the ever-changing landscape of digital marketing, the ability to reach a global audience seamlessly is a sought-after commodity. Vistar Media,…