B2B buyers

Omnichannel B2B buyers want their digital voices heard

by David Chen October 6, 2025

Omnichannel B2B Buyers: Amplifying Their Digital Preferences In the realm of B2B commerce, a seismic shift is underway, one that is reshaping the landscape of how business buyers prefer to…

AI in Retail B2B Sales

Can GenAI Win Over B2B Buyers With Complex Needs?

by Lila Hernandez June 20, 2025

Can GenAI Win Over B2B Buyers With Complex Needs? In the realm of B2B sales, where intricate decisions and detailed configurations are the norm, the introduction of artificial intelligence (AI)…

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