LinkedIn Launches Qualified Leads Optimization for Custom Ad Targeting LinkedIn, the leading professional networking platform, has recently rolled out a groundbreaking feature called Qualified Leads Optimization. This new functionality is…
The B2B ROI Score: Most Brands Are Using Email – But Does It Work? In the realm of B2B marketing, the quest for the most effective strategies to drive return…
Symphony Commerce Raises GBP £2m and Rebrands from Shopblocks In a strategic move to expand its horizons and tap into the global B2B market, Stockport’s very own Shopblocks has successfully…
B2B Oracle: AI Will Dominate In 2025 In the realm of B2B marketing, the landscape is constantly shifting, with new technologies and strategies emerging at a rapid pace. One such…
B2B Served Cold: Firm Offers Three-Tiered Pricing For Reaching Prospects In the realm of B2B marketing, cold outreach has long been a staple strategy for reaching potential clients. However, the…
Global Industrial Co., a prominent distributor of industrial and maintenance, repair, and operations (MRO) products, has recorded a decline in sales during its third quarter, marking a period of cautious…
In the dynamic landscape of digital marketing, automation has fundamentally changed how businesses operate. Traditionally, marketing automation focused on isolated tasks such as sending emails or scheduling social media posts.…