X Shares 2025 Events Calendar for Marketers
X Shares 2025 Events Calendar for Marketers: Key Dates to Mark in Your Diary As digital marketers, staying ahead of the curve is essential to success in the ever-changing landscape of online advertising and e-commerce. One valuable tool to help…
Holiday Shopping Frenzy Fuels Surge in Black Friday Week Cyberattacks
Holiday Shopping Frenzy Fuels Surge in Black Friday Week Cyberattacks As the holiday season approaches, the shopping frenzy that accompanies Black Friday and Cyber Monday brings not only great deals and discounts but also a surge in cyberattacks. Phishing attacks…
Rise in Returns Expected After Black Friday & Cyber Monday
As the dust settles from Black Friday and Cyber Monday, retailers brace for a notable uptick in product returns. Research from Advanced Supply Chain (ASC) and ReBound Returns indicates that about one in three shoppers are likely to return their…
Fun Black Friday fact: Big walking day for retail shoppers
As the holiday shopping season draws near, one fact stands out about Black Friday: it’s not just about great deals; it’s also a day filled with significant physical activity. According to a recent survey conducted by Kuru Footwear, Americans collectively…
AI drives Black Friday strategies for UK marketers & shoppers
As Black Friday approaches, both marketers and shoppers in the UK are increasingly turning to artificial intelligence (AI) to optimize their strategies and shopping experiences. A recent report by digital experience platform provider Optimizely reveals that 54% of UK marketers…
Why eCommerce brands need to rethink Black Friday/Cyber Monday
For many eCommerce brands, Black Friday and Cyber Monday (BFCM) represent pinnacle sales opportunities, often driving a substantial percentage of annual revenue. Brands invest significant resources into preparing for these events, with the expectation that heightened consumer interest will translate…
