Embracing a Product-Led vs. a Brand-Led Mindset in Private Label In the realm of private label products, the age-old debate between a product-led and a brand-led mindset continues to be…
Brand identity
WhatsApp Rolls Out Chat Themes and Alternative Color Options
WhatsApp Rolls Out Chat Themes and Alternative Color Options WhatsApp, the popular messaging app used by millions around the globe, has recently introduced a new feature that allows users to…
Pinterest Shares Guide to Key Marketing Moments for the Year Ahead
Unlocking Marketing Success: Pinterest Shares Guide to Key Marketing Moments for the Year Ahead Pinterest, the visual discovery engine, has unveiled a comprehensive guide to help businesses leverage key marketing…
Ads to launch on Threads platform
Advertising on social media platforms has become a staple for brands looking to reach their target audience in a more direct and engaging way. With the rise of e-commerce and…
Project Peacock Made Discover's Campaign Fly
Project Peacock Made Discover’s Campaign Fly Discover, known predominantly as a credit card company, has taken a bold step forward by launching a mass-media campaign for a product beyond the…
“If Your Brand Comes Before Your Category, You’re Doing It Wrong” – Eddie Yoon, Nicolas Cole, Christopher Lochhead
“If Your Brand Comes Before Your Category, You’re Doing It Wrong” – Why Balancing Brand and Category is Crucial for Business Success In the competitive landscape of the business world,…
TWIG Podcast: How Thrive Market Is Articulating Its Mission Better Than Ever
TWIG Podcast: How Thrive Market Is Articulating Its Mission Better Than Ever In a recent episode of the TWIG (This Week in Groceries) podcast, Amina Pasha, the Chief Marketing Officer…