Why Search Marketing & Branding Need Each Other Search marketing and brand strategy don’t typically get deeply integrated. Yet, there’s a lot to gain for both elevating brands and performance…
Embracing a Product-Led vs. a Brand-Led Mindset in Private Label In the realm of private label products, the age-old debate between a product-led and a brand-led mindset continues to be…
WhatsApp Rolls Out Chat Themes and Alternative Color Options WhatsApp, the popular messaging app used by millions around the globe, has recently introduced a new feature that allows users to…
Unlocking Marketing Success: Pinterest Shares Guide to Key Marketing Moments for the Year Ahead Pinterest, the visual discovery engine, has unveiled a comprehensive guide to help businesses leverage key marketing…
Advertising on social media platforms has become a staple for brands looking to reach their target audience in a more direct and engaging way. With the rise of e-commerce and…
Project Peacock Made Discover’s Campaign Fly Discover, known predominantly as a credit card company, has taken a bold step forward by launching a mass-media campaign for a product beyond the…
“If Your Brand Comes Before Your Category, You’re Doing It Wrong” – Why Balancing Brand and Category is Crucial for Business Success In the competitive landscape of the business world,…
TWIG Podcast: How Thrive Market Is Articulating Its Mission Better Than Ever In a recent episode of the TWIG (This Week in Groceries) podcast, Amina Pasha, the Chief Marketing Officer…