brand loyalty

How Gibson Boosts Email Revenue by 120% with SAP Emarsys Personalization Gibson, a leading player in the retail industry, has recently witnessed a remarkable surge in its email revenue. The…

Amazon Considers Introducing Ads to Alexa and Chats In a recent announcement, Andy Jassy, the CEO of Amazon, hinted at the possibility of incorporating conversational ads into Alexa and chat…

Optimizely Boosts AI Search Visibility with New CMS Features Optimizely, a leading provider of digital experience platform solutions, has recently made waves in the industry with the launch of new…

The ‘Cola Wars’ Heat Back Up In the ever-competitive beverage industry, the battle between Coca-Cola and PepsiCo, often referred to as the ‘Cola Wars,’ has been reignited with the recent…

Ikea Rewards Strategy: Elevating Customer Engagement Beyond Transactions In the realm of retail, customer loyalty is the holy grail for brands striving to create lasting connections with their audience. Ikea,…

Is ‘Summerween’ a Thing? Mars Gets an Early Jump on Spooky Season In recent years, the line between seasonal marketing campaigns has blurred as retailers and brands capitalize on the…

Klaviyo Launches Conversational AI Agent: Revolutionizing Customer Support in E-Commerce Klaviyo, the US-based customer relationship management software tailored for online stores, has recently introduced a groundbreaking feature to its platform…

Mistral’s Chatbot Le Chat Steps Up Its Game Against ChatGPT with Major Upgrade Mistral, a leading player in the AI chatbot industry, has recently unveiled a significant upgrade to its…

Flipkart’s Innovative Strategy: Tapping into Gen Z and Small City Shoppers with Video Commerce In the ever-evolving landscape of e-commerce, staying ahead of the curve is the key to success.…

Gen Z: The Driving Force Behind Optimism and New Demands in UK Retail In a landscape where consumer confidence is a key indicator of economic health, Gen Z has emerged…