The Power of Personalization in Marketing to Women In today’s digital age, technology has revolutionized the way businesses interact with their customers. With the ability to collect data and analyze…
brand loyalty
Urban Outfitters reports record revenue as Nuuly becomes profitable
Urban Outfitters Soars to New Heights with Record Revenue and Profitable Nuuly Urban Outfitters recently announced a significant achievement in its financial performance, with the company reporting a remarkable 10.1%…
The power of images in e-commerce – and how businesses can utilize them
The Power of Images in E-Commerce – and How Businesses Can Utilize Them In the fast-paced world of e-commerce, where competition is fierce and attention spans are short, the importance…
AI marketing evolution: The days of ‘one size fits all’ are behind us, says Semrush
AI Marketing Evolution: Personalization Takes the Lead in Transforming Audience Connections AI marketing evolution is revolutionizing the way brands interact with their audiences, leaving behind the era of generic messaging…
Consumers want positive, uplifting content from brands
The Power of Positivity: Why Consumers Crave Uplifting Content from Brands In today’s fast-paced and often tumultuous world, consumers are seeking more than just products and services from the brands…
TikTok Saw Significant Growth in In-App Sales in 2024
TikTok’s In-App Sales Surge: A Closer Look at the 2024 Growth TikTok, the social media platform known for its short-form videos, has been making waves in the e-commerce world with…
AI-driven personalisation: Pearson transforms education marketing in APAC
AI-Driven Personalisation: Revolutionising Education Marketing in APAC In an era where technology is at the forefront of innovation, the education sector is not lagging in leveraging artificial intelligence (AI) to…
Ray-Ban Meta sales drive smart glasses growth The world of smart glasses is witnessing a significant upsurge in demand, leading industry giants like EssilorLuxottica to boost their production capacity. The…
TikTok Expands In-Stream Shopping Push to Latin America
TikTok Expands In-Stream Shopping Push to Latin America TikTok, the popular short-form video app, is making waves in the e-commerce industry once again with its expansion of in-stream shopping to…
Gen Z & millennials prioritise quality amid cost crisis
Prioritizing Quality Over Cost: How Gen Z & Millennials are Transforming Luxury Shopping Habits In the midst of the current cost-of-living crisis, a shift in consumer behavior among Gen Z…