AI Marketing Evolution: Personalization Takes the Lead in Transforming Audience Connections AI marketing evolution is revolutionizing the way brands interact with their audiences, leaving behind the era of generic messaging…
The Power of Positivity: Why Consumers Crave Uplifting Content from Brands In today’s fast-paced and often tumultuous world, consumers are seeking more than just products and services from the brands…
TikTok’s In-App Sales Surge: A Closer Look at the 2024 Growth TikTok, the social media platform known for its short-form videos, has been making waves in the e-commerce world with…
AI-Driven Personalisation: Revolutionising Education Marketing in APAC In an era where technology is at the forefront of innovation, the education sector is not lagging in leveraging artificial intelligence (AI) to…
Ray-Ban Meta sales drive smart glasses growth The world of smart glasses is witnessing a significant upsurge in demand, leading industry giants like EssilorLuxottica to boost their production capacity. The…
TikTok Expands In-Stream Shopping Push to Latin America TikTok, the popular short-form video app, is making waves in the e-commerce industry once again with its expansion of in-stream shopping to…
Prioritizing Quality Over Cost: How Gen Z & Millennials are Transforming Luxury Shopping Habits In the midst of the current cost-of-living crisis, a shift in consumer behavior among Gen Z…
Marketing & Customer Journey at EBE25: Shaping Experiences that Sell The E-commerce Berlin Expo 2025 is just around the corner, and one track that you definitely shouldn’t miss is the…
Building Strong Customer Loyalty Through Personal Connections: Insights from A Closer Look CEO In the competitive landscape of retail, where customers are constantly bombarded with discounts and sales, building strong…
Meta, X, Google Join EU Code to Combat Hate Speech In a significant move to combat hate speech online, Meta, X, and Google have joined forces with the European Union…