Bush’s Bluey Baked Beans: A Winning Combination of Nostalgia and Flavor In the world of marketing, leveraging beloved characters to promote products is a tried and tested strategy that often…
Digital MarketingInfluencer MarketingSocial Media Marketing
YouTube Publishes New Insights Into the Rise of Virtual Influencers
The Impact of Virtual Influencers on YouTube: A New Era of Engagement In the ever-changing landscape of digital marketing, virtual influencers have been making waves across various social media platforms.…
Consumer Packaged Goods (CPG)Grocery Delivery ServicesOmnichannel Marketing
All Instacart Brand Partners Can Now Advertise on Caper Carts
All Instacart Brand Partners Can Now Advertise on Caper Carts Instacart has recently made a significant move that will revolutionize the way brand partners engage with shoppers. The popular grocery…
Digital MarketingFashion E-commerceLogistics and FulfillmentOnline Retail
Zalando’s 2024 results and ambitious 2025 growth plans in European fashion e-commerce
Zalando’s 2024 Results and Ambitious 2025 Growth Plans in European Fashion E-Commerce Zalando, the European e-commerce giant, has recently unveiled its impressive 2024 results and the ambitious growth plans set…
Zalando Challenges EU Tech Rules, Seeks Exemption Zalando, the European e-commerce giant, is making waves in the tech industry by challenging the EU’s proposed regulations, seeking an exemption from the…
Digital MarketingE-commerce CRO
Snapchat Shares New Data on the Benefits of Brand/Creator Partnerships
Unlocking the Power of Brand/Creator Partnerships: Insights from Snapchat’s Latest Data In the fast-paced world of digital marketing, staying ahead of trends and leveraging the latest tools is essential for…
Digital MarketingInfluencer MarketingRetail Technology
Rakuten Formally Launches Tool To Automate Disclosure Of Influencer Endorsements
Rakuten Marketing Introduces Tool for Automated Disclosure of Influencer Endorsements In the ever-evolving landscape of digital marketing, transparency and authenticity have become paramount. Influencer marketing, in particular, has come under…
Data AnalyticsGrocery RetailRetail Advertising
Albertsons’ retail media network rolls out API access and TransUnion partnership
Albertsons’ Retail Media Network Enhances Advertising Capabilities with API Access and TransUnion Partnership Albertsons, a prominent player in the retail industry, is making strategic moves to elevate its retail media…