YouTube Will Enable Brands to Post Opportunities for Creator Collaboration YouTube, the popular video-sharing platform, is rolling out a new feature that will allow brands to post opportunities for creator…
Brand Partnerships
Snapchat Partners with McDonald’s to Promote Snapchat+ Membership
Snapchat Partners with McDonald’s to Promote Snapchat+ Membership In a strategic move to enhance user engagement and loyalty, Snapchat has teamed up with fast-food giant McDonald’s to offer an exciting…
TikTok Launches New Platform to Help Musicians Maximize Their In-App Presence
Maximizing Musicians’ In-App Presence: TikTok’s New Platform Revolutionizes Audience Engagement TikTok, the ever-popular social media platform known for its viral trends and short-form video content, has launched a game-changing new…
Matt Drzewicki Named Senior Vice President for Target’s Retail Media Arm Matt Drzewicki’s interim position as the Senior Vice President for Target’s Retail Media Arm has now become permanent. Since…
Delta's GM of Partnership Marketing on Strategic Alliances, Micro Moments, and Social Listening to Fuel Customer Loyalty
Strategic Partnerships, Micro Moments, and Social Listening: The Key to Driving Customer Loyalty in the Retail Industry In the ever-changing landscape of retail, companies are constantly seeking innovative ways to…
Bush’s Bluey Baked Beans: A Winning Combination of Nostalgia and Flavor In the world of marketing, leveraging beloved characters to promote products is a tried and tested strategy that often…
YouTube Publishes New Insights Into the Rise of Virtual Influencers
The Impact of Virtual Influencers on YouTube: A New Era of Engagement In the ever-changing landscape of digital marketing, virtual influencers have been making waves across various social media platforms.…
All Instacart Brand Partners Can Now Advertise on Caper Carts
All Instacart Brand Partners Can Now Advertise on Caper Carts Instacart has recently made a significant move that will revolutionize the way brand partners engage with shoppers. The popular grocery…
Zalando’s 2024 results and ambitious 2025 growth plans in European fashion e-commerce
Zalando’s 2024 Results and Ambitious 2025 Growth Plans in European Fashion E-Commerce Zalando, the European e-commerce giant, has recently unveiled its impressive 2024 results and the ambitious growth plans set…
Zalando Challenges EU Tech Rules, Seeks Exemption Zalando, the European e-commerce giant, is making waves in the tech industry by challenging the EU’s proposed regulations, seeking an exemption from the…