YouTube Will Now Manually Review More Videos for Ad Suitability YouTube has recently announced that it will be ramping up its efforts to ensure ad suitability on the platform by…
Snapchat Enhances Brand Safety Measures with New Ad Placement Control Options Snapchat, one of the leading social media platforms, has recently introduced new brand safety measures in the form of…
Shedding Light On Some Really Dark Media In the realm of digital advertising, the recent Adalytics study has brought to light a disturbing trend that has left many in the…
Digital MarketingSocial Media Advertising
Meta Expands Support for Third-Party Ad Placement Blocklists
Meta Expands Support for Third-Party Ad Placement Blocklists Meta, the parent company of social media giants Facebook and Instagram, recently announced a significant expansion in its support for third-party ad…
Amazon Makes Fresh Investment in X Amid Ad Struggles Amazon, the e-commerce giant, has recently made a significant move by reinvesting in advertising on platform X. This decision comes after…
Digital MarketingSocial Media Platforms
Twitter's New Visibility Labels Preach 'Transparency,' But Don't Quell Brand-Safety Fears
Twitter’s New Visibility Labels Preach ‘Transparency,’ But Don’t Quell Brand-Safety Fears Twitter, one of the social media giants, has recently introduced visibility labels as part of its ongoing efforts to…
In an ever-changing digital advertising landscape, the results from Kantar’s Media Reactions 2024 report highlight significant shifts, showcasing YouTube and Amazon as the preferred ad platforms for marketers and consumers…