X sees fresh investment from Amazon amid ad struggles
Amazon Makes Fresh Investment in X Amid Ad Struggles Amazon, the e-commerce giant, has recently made a significant move by reinvesting in advertising on platform X. This decision comes after Amazon had withdrawn its ad spending from X over a…
Twitter's New Visibility Labels Preach 'Transparency,' But Don't Quell Brand-Safety Fears
Twitter’s New Visibility Labels Preach ‘Transparency,’ But Don’t Quell Brand-Safety Fears Twitter, one of the social media giants, has recently introduced visibility labels as part of its ongoing efforts to promote transparency on the platform. While this move is aimed…
YouTube & Amazon top ad platforms while X sees decline
In an ever-changing digital advertising landscape, the results from Kantar’s Media Reactions 2024 report highlight significant shifts, showcasing YouTube and Amazon as the preferred ad platforms for marketers and consumers alike. Simultaneously, the report exposes the declining confidence in X,…
