Social Media-Savvy 'Changerdai' Reshape China's Manufacturing Industry
In China, a fresh wave of young factory owners, known as “Changerdai,” is transforming the traditional manufacturing landscape. These second-generation entrepreneurs are harnessing the power of social media platforms to connect directly with international buyers, moving away from the conventional…
Exclusive: AirAsia’s CEO applauds Adobe for sparking creativity and brand strategy
In the fast-paced world of digital marketing and e-commerce, creativity plays a crucial role in establishing a brand’s identity and engaging its audience. This sentiment resonates deeply with Rudy Khaw, the CEO of AirAsia, who has emphasized the transformative impact…
