CRO Commander: Conversion Rate Optimization Tools & Strategies for Marketers

Empowering Marketers with Advanced Conversion Rate Optimization Tools and Data-Driven Strategies to Maximize Growth, Improve User Experience, and Drive Sustainable Results

#brandequity

THE FRIDAY 5: Target, Costco Divided on DEI; Deadly Shooting in Indiana

THE FRIDAY 5: Target, Costco Divided on DEI; Deadly Shooting in Indiana In the realm of retail, diversity, equity, and inclusion (DEI) have become hot topics, with major players like Target and Costco taking different approaches to the matter. While…

Target Is Latest Retailer Rolling Back Its DEI Initiatives

Target Is Latest Retailer Rolling Back Its DEI Initiatives In a surprising turn of events, Target has announced its decision to roll back its Diversity, Equity, and Inclusion (DEI) initiatives. This move comes hot on the heels of a similar…

Does Entering New Markets Pay Off?

As regional grocers explore opportunities in new geographies, the potential for growth can be significant. Recent research by dunnhumby, outlined in their report “Maximizing Brand Equity in New Markets,” shines a light on the complex tapestry of opportunities and pitfalls…