#BrandStrategy

Topgolf Callaway Brands Pursues Split into Two Different Companies

Topgolf Callaway Brands recently faced headwinds in earnings for its fiscal third quarter, prompting strategic considerations to enhance shareholder value. The company reported a net revenue of $1.01 billion, reflecting a 2.7% decline year-over-year. This downturn was primarily attributed to…

UK Brands Shift to Third-Party Sales Amid Cost Pressures

In a rapidly changing retail landscape, UK brands are adjusting their strategies to cope with economic pressures. A recent survey from Rithum highlights that a remarkable 57% of UK retailers and brands plan to enhance their third-party selling strategies within…

The Future of the .io Domain: A Potential Shift in Internet Identity

The recent agreement by the UK government to hand over the Chagos Islands to Mauritius poses significant implications for the popular .io domain, widely favored by technology companies. This article explores the background surrounding this domain, its historical usage, the…

Manmade: Changing the Game in Men's Underwear with Comfort and Strategy

In the crowded world of e-commerce, standing out is essential, especially in the apparel sector, where comfort and quality reign supreme. Manmade, a Canada-based direct-to-consumer brand, has masterfully addressed one significant issue: uncomfortable underwear. Co-founder Anthony Ciavirella and his team…

The Power of Consistent Creative: How Dragonfly AI Transforms E-Commerce Strategies

In the competitive landscape of e-commerce, consistency is not just a desirable trait; it’s a necessity. The importance of maintaining a uniform quality in creative across various platforms and touchpoints can directly influence sales numbers. As brands strive to capture…