Optimizing Ad Campaigns: Leveraging Dentsu’s Guaranteed Performance Dentsu, the renowned agency conglomerate, is making waves in the digital marketing realm by collaborating with industry tech companies to ensure and enhance…
LinkedIn’s New Rules for B2B Marketing Measurement [Infographic] LinkedIn has recently introduced new rules for B2B marketing measurement, providing marketers with innovative strategies to measure and maximize campaign performance. These…
Artificial IntelligenceDigital MarketingEmail Marketing
AI Wingman: Platform To Handle Full Email Marketing Workflow
AI Wingman: Platform To Handle Full Email Marketing Workflow In the fast-paced world of digital marketing, efficiency is key. Marketers are constantly on the lookout for tools and platforms that…
Advertising and Marketing RetailB2B E-commerce SolutionsDigital Marketing
Q3 Ad Spend on Top Digital Platforms Shows Mixed Growth
Q3 Ad Spend on Top Digital Platforms Shows Mixed Growth The third quarter of the year has brought about a wave of changes in the digital advertising landscape, with ad…
Unlocking the Power of Google’s Updated Ad Campaign Performance Insights Google recently rolled out new updates for its Meridian marketing mix model approach and Performance Max reporting. These enhancements are…
Advertising & MarketingDigital Marketing
Taboola’s Realise adds AI upgrades, boosts results for advertisers
Taboola’s Realise: Enhancing Ad Campaigns with Generative AI Upgrades Taboola, a leading content discovery platform, has recently unveiled its latest innovation – the Realise platform with advanced Generative AI upgrades.…
LinkedIn Launches Company Intelligence API LinkedIn has recently unveiled its latest tool aimed at revolutionizing digital marketing strategies – the Company Intelligence API. This new offering provides marketers with invaluable…
LinkedIn Launches Conversions API Playbook LinkedIn has rolled out its latest tool to help businesses optimize their advertising efforts on the platform. The Conversions API Playbook is designed to provide…
Advertising & MarketingTelecommunications
Ooredoo Qatar & Hoppr trial targeted TV ads with user data
Ooredoo Qatar & Hoppr Trial Targeted TV Ads with User Data Ooredoo Qatar, a leading telecommunications company, has recently joined forces with Hoppr to trial the innovative HopprTV platform. This…
AdsAdvisor Revolutionizes App Marketing Analytics with Cutting-Edge Platform AdsAdvisor has recently unveiled a groundbreaking global marketing platform designed to cater specifically to mobile app businesses. This innovative tool offers advanced…
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