YouTube Continues to Dominate Streaming Market Share YouTube’s dominance in the streaming market shows no signs of slowing down, especially when it comes to Connected TV (CTV) viewing numbers. The…
Google Releases Veo 2: Price Tag Changing Video Ad Production Google has recently unveiled the price for its highly anticipated AI video generator, Veo 2, and the industry is buzzing…
Do Super Bowl Scores Affect TV Ad Performance? Every year, the Super Bowl attracts millions of viewers, making it one of the most sought-after advertising slots for brands looking to…
St Pierre Brioche Brand Launches 1st Mass Media Campaign in U.S. St Pierre, the beloved brioche brand, is making waves in the U.S. market with its first-ever mass media campaign.…
YouTube Expands Access to Communities, Adds New CTV Viewing Insights YouTube, the video-sharing platform that has become a staple for content creators and viewers alike, is once again revolutionizing the…
TV Spots On Pro Sports For Everyone? Local Marketing Services Discover CTV The landscape of television advertising is undergoing a significant transformation, with the traditional “adult table” of TV spots…
Meijer Introduces Innovative Online Retail Media Options for Advertisers In a bid to enhance its digital advertising capabilities, Meijer, the renowned retailer, has unveiled new online retail media offerings for…