The e-commerce landscape continues to transform at a rapid pace. In an era where customers have countless options at their fingertips, businesses must adapt strategies that not only attract buyers…
consumer engagement
In a strategic move that blends entertainment and retail, QVC has announced a multiyear partnership with USA Pickleball. This exciting collaboration marks QVC as the exclusive broadcaster and retail partner…
In the latest episode of the EGN podcast, Björn Ognibeni, a pioneering voice in digital transformation and co-founder of ChinaBriefs.io and XRLab@MCM, shared invaluable insights into the current state of…
In an exciting expansion of its product lineup, Gerrit J. Verburg Co. has launched Gerrit’s Blue Raspberry Satellite Wafers with Tongue Tattoos, targeting both candy aficionados and nostalgic consumers in…
The National Frozen & Refrigerated Foods Association (NFRA) has announced the winners of the highly regarded 2024 Golden Penguin Awards. These awards celebrate exceptional marketing and merchandising efforts within the…
A recent report by Adjust reveals that global shopping app installs have increased by an astounding 61% year-over-year (YoY) in the first half of 2024. This growth significantly outpaces the…
In an increasingly crowded marketplace, the need for unique discovery platforms is more critical than ever, especially for Direct-to-Consumer (D2C) brands. Saahil Goel, managing director and chief executive of Zop,…