The Rise of Brand Ambassadors: A Strategic Shift in Marketing Investments
In recent years, brand ambassadors have gained significant traction within the marketing landscape. According to research conducted by the creative agency Billion Dollar Boy, a remarkable 61% of marketers in the US and UK have increased their investment in brand…
The Impact of Grocery Security Breaches on E-Commerce Strategies
In recent years, grocery retailers have increasingly turned to e-commerce to meet consumer demands. However, a series of high-profile security breaches, such as the one experienced by Ahold Delhaize USA, have raised concerns about the safety and integrity of digital…
Frozen Waffles Recalled at Walmart, Target, Kroger and More
In recent news, the food industry faces another challenge from a potential listeria outbreak, leading to the voluntary recall of specific waffle products produced by TreeHouse Foods, Inc. These waffles, notably sold under popular brands such as Walmart’s Great Value,…
UK consumers concerned as mobile fraud & attacks rise
Recent research from Appdome has revealed alarming statistics regarding mobile fraud and cybersecurity threats facing UK consumers. The study found that 41% of participants have encountered mobile fraud, malware, or cyberattacks either personally or through someone they know. This rising…
Consumers demand stronger data security against AI risks
Recent research from Cohesity reveals a significant shift in consumer attitude towards data security in the context of artificial intelligence (AI). This report sheds light on the urgent need for companies to reconsider their data collection and protective measures. As…
