Zepto’s Impressive Growth: Annual GOV Triples to USD 3 Billion in Just 8 Months Zepto, the rising star in the digital marketing and e-commerce realm, has recently made waves with…
Brain Functions React Differently To AI-Generated Ads, Consumers Not Buying It In the realm of digital marketing, the utilization of Artificial Intelligence (AI) has revolutionized the way companies create and…
Pivoting To Performance KPI Management Draws On Data In the realm of digital marketing and e-commerce, the ability to adapt and evolve is crucial for success. One such example of…
Email’s Skyrocketing Growth: A Game-Changer for E-Commerce In the realm of digital marketing, one tool has stood the test of time and continues to reign supreme – email marketing. With…
A Basketful Of Analytics: New Tools Can Assist Email Marketing Klaviyo, a prominent player in the email marketing industry, has recently made waves by introducing a range of new capabilities…
Livestream Shopping: A Key Strategy for Social Media Success As the digital landscape continues to evolve, so do the strategies that brands use to engage with their audience. One such…
Misleading Searches Derail Purchases, Privacy And Keyword Use Are Key In the ever-evolving landscape of digital marketing and e-commerce, understanding how consumers search for products online is crucial for businesses…
Google I/O Leads Into Marketing Next 2017 Google’s highly anticipated annual developer conference, Google I/O, is set to kick off this week with promises of groundbreaking innovations in its ad…
When Google VPS Becomes the Next Frontier in Search Targeting Google’s unveiling of the visual positioning system (VPS) at its recent I/O conference has opened up a new realm of…
Product Feature Prioritization — How to Align on the Right List How does your team do product feature prioritization? Everyone has their ideas for potential features—from the product team to…