Ecommerce Trends: Which omnichannel and fulfillment options young shoppers choose
Ecommerce Trends: Which Omnichannel and Fulfillment Options Young Shoppers Choose When Gen Z and Millennial shoppers spend on Valentine’s Day gifts in 2025, ecommerce trends show these young shoppers won’t necessarily opt for the same omnichannel, delivery, and fulfillment options…
Plastic Surgery Platform RealSelf Gets Its Own Facelift
RealSelf, the well-known plastic surgery platform, is undergoing its own transformation, shifting its focus towards social media, particularly Instagram. This strategic move comes as the “medical aesthetics” market sees a shift towards a younger demographic. In today’s digital age, social…
What’s Up With the Downturn in Alcohol Consumption?
The Decline in Alcohol Consumption: Exploring the Rise of Dry January In recent years, a noticeable shift has been observed in the realm of alcohol consumption. Traditional norms surrounding social drinking are being challenged, with more individuals opting for periods…
Advertisers scramble as TikTok faces possible US ban
Advertisers Scramble as TikTok Faces Possible US Ban TikTok, the wildly popular social media platform known for its short-form videos, is facing the looming threat of a ban in the United States. As the Trump administration considers shutting down the…
TikTok users react to looming US Shutdown
TikTok Users React to Looming US Shutdown: Content Creators Face Uncertain Future As the possibility of a US shutdown of the popular social media app TikTok looms on the horizon, content creators on the platform are bracing themselves for an…
Emotions: The Missing Ingredient in Cookies?
It’s no secret that emotions drive more than 90% of our decisions. However, many consumer packaged goods (CPG) brands often focus on functional benefits, overlooking the emotional connections that develop through their products. This gap is particularly evident in the…
