Younger UK consumers more comfortable with AI in messages In the realm of digital marketing, the use of AI has been a hotly debated topic in recent years. From chatbots…
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Shopper generations have a brand love language
The Impact of Brand Love Language on Shopper Generations In the ever-changing landscape of digital marketing and e-commerce, understanding the nuances of shopper behavior is crucial for success. One key…
The Rise of Invisible Transactions: Why Gen Z and Millennials are Embracing Seamless Payment Experiences In today’s fast-paced digital world, the way we shop and make payments is constantly evolving.…
The Influence of Millennials in Shaping the Future of B2B Ecommerce The B2B ecommerce landscape is currently experiencing a significant shift, with millennials playing a crucial role in this transformation.…
Philippines sees 40% surge in BNPL users by end of 2024
Philippines Sees 40% Surge in BNPL Users by End of 2024 The Buy Now, Pay Later (BNPL) market in the Philippines is on the rise, with a significant surge in…
Millennials lead UK workplaces in AI tool adoption, study finds
Millennials Shine as Leaders in AI Tool Adoption in UK Workplaces A recent study has shed light on the increasing role of Millennials in driving the adoption of Artificial Intelligence…
Oracle Firms as TikTok’s Likely Partner in US
Oracle Firms as TikTok’s Likely Partner in US In the whirlwind of negotiations surrounding the future of TikTok in the United States, one company has emerged as a frontrunner for…
Emails That Bite: Almost Half Of All Consumers Have Clicked Through To A Scam
Emails That Bite: Almost Half Of All Consumers Have Clicked Through To A Scam Email scams have been a persistent threat in the digital world for years, preying on unsuspecting…
Gen Z & millennials prioritise quality amid cost crisis
Prioritizing Quality Over Cost: How Gen Z & Millennials are Transforming Luxury Shopping Habits In the midst of the current cost-of-living crisis, a shift in consumer behavior among Gen Z…
Gen Z & millennials prioritise quality amid cost crisis
Gen Z & Millennials Prioritize Quality Amid Cost Crisis In the midst of a challenging cost-of-living crisis, a shift is occurring in the luxury shopping habits of Generation Z and…