Retail Media Networks: Insights from 2024 and the Road Ahead
In 2024, it has become abundantly clear that retail media networks (RMNs) are shaping the landscape of digital marketing for retailers. While many players in the retail sector express a keen interest in harnessing the power of RMNs, the reality…
Best Buy Canada Expands Ad Offering Through Rokt Partnership: A Strategic Move for the Retail Media Network
In an important shift for its retail strategy, Best Buy Canada has announced a partnership with the technology vendor Rokt that aims to revolutionize its advertising landscape. This collaboration will expand the range of ads displayed through Best Buy’s retail…
Walmart Completes Acquisition of Vizio and its Potential Impact on Retail Media
Walmart has officially completed its acquisition of Vizio, the popular smart TV manufacturer, marking a significant shift in the landscape of retail media. This $2.3 billion deal, finalized on December 3, enhances Walmart’s ability to connect with consumers effectively through…
Transforming Healthcare: The Rise of Digital Innovations in Germany
In a recent episode of the EGN podcast, host Efe von Thenen conversed with Dorit Posdorf, the Chief Marketing Officer at Doc Morris, about the groundbreaking shifts taking place in Germany’s healthcare sector. Doc Morris, a trailblazer in online pharmacy…
PubMatic and DIGITS Join Forces to Drive Retail Media Growth for Grocers
In an ever-competitive landscape, independent retail media agency DIGITS Agency has forged a strategic partnership with PubMatic, a technology leader in digital advertising. This collaboration aims to enhance the grocery sector’s advertising capabilities through PubMatic’s innovative platform, Convert. With the…
Dentsu & Salesforce Unveil AI-Driven Smarter Media Tool
In an exciting development for the digital marketing and retail media landscape, Dentsu has announced the launch of Smarter Media, an innovative tool powered by artificial intelligence in partnership with Salesforce. This new solution is designed to enhance personalized buying…
The In-Store Retail Media Playbook: Strategies for Building, Scaling and Monetizing a Digital Network in Your Store
As retail continues to evolve, the integration of digital media within brick-and-mortar stores has become a focal point for many businesses. The In-Store Retail Media Playbook serves as a comprehensive guide that aids retailers in navigating the complexities associated with…
Criteo Named Leader by IDC MarketScape for Retail Media
Criteo has received significant recognition as a leader in the inaugural IDC MarketScape report for Worldwide Retail Media Network Service Providers. This report is a critical evaluation that positions Criteo among 13 specialized service providers in the retail media sector….
Criteo Named Leader by IDC MarketScape for Retail Media
In a significant recognition of its innovative capabilities, Criteo has been named a leader by IDC MarketScape in its inaugural report on Worldwide Retail Media Network Service Providers. This accolade underscores Criteo’s pivotal role in the fast-paced world of retail…
