Albertsons Drives Sales Growth with Shoppable Video Ads: A Case Study with Criteo Albertsons Cos., a prominent player in the grocery industry, has taken a significant step towards enhancing customer…
Criteo Enhances Retail Media Mix with Onsite Video Solution In the ever-competitive landscape of digital marketing, staying ahead of the curve is essential for retailers looking to maximize their online…
Agentic AI Crosschecks Ad Requirements: The Future of Retail Media Compliance In the realm of retail media, the utilization of vast amounts of data has become paramount. This data serves…
In 2024, it has become abundantly clear that retail media networks (RMNs) are shaping the landscape of digital marketing for retailers. While many players in the retail sector express a…
In an important shift for its retail strategy, Best Buy Canada has announced a partnership with the technology vendor Rokt that aims to revolutionize its advertising landscape. This collaboration will…
Walmart has officially completed its acquisition of Vizio, the popular smart TV manufacturer, marking a significant shift in the landscape of retail media. This $2.3 billion deal, finalized on December…
In a recent episode of the EGN podcast, host Efe von Thenen conversed with Dorit Posdorf, the Chief Marketing Officer at Doc Morris, about the groundbreaking shifts taking place in…
In an ever-competitive landscape, independent retail media agency DIGITS Agency has forged a strategic partnership with PubMatic, a technology leader in digital advertising. This collaboration aims to enhance the grocery…
In an exciting development for the digital marketing and retail media landscape, Dentsu has announced the launch of Smarter Media, an innovative tool powered by artificial intelligence in partnership with…
As retail continues to evolve, the integration of digital media within brick-and-mortar stores has become a focal point for many businesses. The In-Store Retail Media Playbook serves as a comprehensive…