Project Peacock Made Discover's Campaign Fly
Project Peacock Made Discover’s Campaign Fly Discover, known predominantly as a credit card company, has taken a bold step forward by launching a mass-media campaign for a product beyond the realms of credit cards. This strategic move signifies a shift…
Email's Happening, Now With 4.48B Users Across The Globe
Email’s Skyrocketing Growth: A Game-Changer for E-Commerce In the realm of digital marketing, one tool has stood the test of time and continues to reign supreme – email marketing. With 4.48 billion users across the globe and a projected growth…
Social Revenue Underreported By 245%, Report Finds
Social Revenue Underreported By 245%, Report Finds In the realm of digital marketing, understanding the true impact of social media on revenue generation has always been a challenge. While social media platforms have become integral to brand building and customer…
“If you’re not thinking segments, you’re not thinking” – Anthony Ulwick
“If you’re not thinking segments, you’re not thinking” – Anthony Ulwick Segmentation in marketing has been a fundamental concept that has evolved over time, shaping how businesses understand and target their audiences. Anthony Ulwick, a prominent figure in innovation and…
DoorDash and Ibotta Team to Offer Savings on Everyday Purchases
DoorDash and Ibotta Team to Offer Savings on Everyday Purchases DoorDash and Ibotta have recently announced a groundbreaking partnership that is set to revolutionize the way consumers save on their everyday purchases. This multi-year strategic alliance aims to provide access…
Ahold Delhaize USA Partners With Inmar Intelligence on Digital Coupons
Ahold Delhaize USA Partners With Inmar Intelligence on Digital Coupons Ahold Delhaize USA has recently announced a strategic partnership with Inmar Intelligence, a leading data-driven technology-enabled services company. The aim of this collaboration is to enhance the digital coupon experience…
THE FRIDAY 5: Albertsons Makes Moves Following Failed Merger; UNFI’s Strategic Realignment
THE FRIDAY 5: Albertsons Makes Moves Following Failed Merger; UNFI’s Strategic Realignment The grocery industry is constantly evolving, with big players like Albertsons and UNFI making headlines for their strategic decisions. Following a failed merger attempt, Albertsons is pivoting its…
Albertsons Rolls Out E-Commerce Campaign
Albertsons Rolls Out E-Commerce Campaign Albertsons, the renowned grocer, has recently made waves in the digital realm by launching a robust e-commerce campaign. This strategic move not only showcases their commitment to meeting the evolving needs of consumers but also…
Voice AI leads AI race, bringing opportunities, challenges
Voice AI Leads the AI Race: Opportunities and Challenges At the recent Self-Service Innovation Summit held by Networld Media Group in Tampa from December 9-11, industry leaders gathered to discuss the latest trends in automation, artificial intelligence (AI), and customer…
Best Buy, Target join list of retailers leveraging AI to help shoppers
“Revolutionizing Retail: Best Buy and Target Incorporate AI to Enhance the Shopping Experience” In the ever-changing landscape of retail, technology continues to play a pivotal role in shaping the way consumers shop. Recently, retail giants Best Buy and Target have…
