Getting Email And Revenue On One Page: The Metrics Are Not Always Easy When it comes to digital marketing, tracking metrics is key to understanding the success of campaigns. Email…
Meta Invites More Advertisers to Link Their Google Analytics Account Meta, the parent company of social media giants Facebook and Instagram, is making strides in enhancing the advertising experience for…
AI Marketing Evolution: Personalization Takes the Lead in Transforming Audience Connections AI marketing evolution is revolutionizing the way brands interact with their audiences, leaving behind the era of generic messaging…
LinkedIn Launches Improved CRM Integration, Expanded Attribution Data LinkedIn has recently rolled out an enhanced Customer Relationship Management (CRM) integration feature, along with expanded attribution data capabilities. This update is…
Unlocking Record Engagement: The Power of Personalization in Working Webinars In the realm of digital marketing, webinars have long been heralded as a powerful tool for engaging audiences, generating leads,…
Marketing & Customer Journey at EBE25: Shaping Experiences that Sell The E-commerce Berlin Expo 2025 is just around the corner, and one track that you definitely shouldn’t miss is the…
LinkedIn Outlines Improved Approach to Ad Attribution LinkedIn has recently introduced a new approach aimed at enhancing the attribution of ad outcomes on its platform. This update marks a significant…
The Customer Journey: Navigating Between a Roadmap and a Maze Imagine planning a road trip. The map looks perfect – a clear route with scenic stops along the way. But…
Social Revenue Underreported By 245%, Report Finds In the realm of digital marketing, understanding the true impact of social media on revenue generation has always been a challenge. While social…
The Halo Effect: Marketers Stuck In Last-Click Attribution At last week’s MediaPost Search Insider Summit, a panel of search experts took the concept of the Halo Effect in-house to view…