LinkedIn Launches Improved CRM Integration, Expanded Attribution Data LinkedIn has recently rolled out an enhanced Customer Relationship Management (CRM) integration feature, along with expanded attribution data capabilities. This update is…
Unlocking Record Engagement: The Power of Personalization in Working Webinars In the realm of digital marketing, webinars have long been heralded as a powerful tool for engaging audiences, generating leads,…
Marketing & Customer Journey at EBE25: Shaping Experiences that Sell The E-commerce Berlin Expo 2025 is just around the corner, and one track that you definitely shouldn’t miss is the…
LinkedIn Outlines Improved Approach to Ad Attribution LinkedIn has recently introduced a new approach aimed at enhancing the attribution of ad outcomes on its platform. This update marks a significant…
The Customer Journey: Navigating Between a Roadmap and a Maze Imagine planning a road trip. The map looks perfect – a clear route with scenic stops along the way. But…
Social Revenue Underreported By 245%, Report Finds In the realm of digital marketing, understanding the true impact of social media on revenue generation has always been a challenge. While social…
The Halo Effect: Marketers Stuck In Last-Click Attribution At last week’s MediaPost Search Insider Summit, a panel of search experts took the concept of the Halo Effect in-house to view…
Adobe has taken a significant step forward in the realm of digital marketing by unveiling new AI-driven tools within its Experience Cloud. These innovations are tailored specifically for brands eager…