Marketing & customer journey at EBE25: shaping experiences that sell
Marketing & Customer Journey at EBE25: Shaping Experiences that Sell The E-commerce Berlin Expo 2025 is just around the corner, and one track that you definitely shouldn’t miss is the Marketing & Customer Journey track. In today’s competitive digital landscape,…
LinkedIn Outlines Improved Approach to Ad Attribution
LinkedIn Outlines Improved Approach to Ad Attribution LinkedIn has recently introduced a new approach aimed at enhancing the attribution of ad outcomes on its platform. This update marks a significant step forward in providing advertisers with more accurate insights into…
The customer journey: A roadmap or a maze?
The Customer Journey: Navigating Between a Roadmap and a Maze Imagine planning a road trip. The map looks perfect – a clear route with scenic stops along the way. But as you set out, the roads are riddled with potholes,…
Social Revenue Underreported By 245%, Report Finds
Social Revenue Underreported By 245%, Report Finds In the realm of digital marketing, understanding the true impact of social media on revenue generation has always been a challenge. While social media platforms have become integral to brand building and customer…
The Halo Effect: Marketers Stuck In Last-Click Attribution
The Halo Effect: Marketers Stuck In Last-Click Attribution At last week’s MediaPost Search Insider Summit, a panel of search experts took the concept of the Halo Effect in-house to view it through the eyes of search marketers and C-level execs…
Adobe Unveils Tools for AI-Driven Content in Experience Cloud
Adobe has taken a significant step forward in the realm of digital marketing by unveiling new AI-driven tools within its Experience Cloud. These innovations are tailored specifically for brands eager to enhance their marketing efforts through personalization, real-time insights, and…
