Digital Sweep: That’s Where Marketing Dollars Are Going In the ever-changing landscape of digital marketing, staying ahead of the curve is imperative for businesses looking to maximize their reach and…
customer retention
Amazon Prime tops list as most-cancelled subscription app
Amazon Prime Dominates as the Most-Cancelled Subscription App In the ever-competitive world of subscription-based services, retaining customers is a constant challenge. Recent data has revealed that Amazon Prime, the e-commerce…
Flipkart Minutes eyes profitability, higher order value via broader product mix
Flipkart Minutes: Revolutionizing E-Commerce Through Product Diversification In the fast-paced world of e-commerce, where customer acquisition costs are soaring, retention and increasing the average order value have become paramount for…
Poor Customer Service: The Leading Cause of Negative Shopping Experiences In the realm of retail, customer service plays a pivotal role in shaping the overall shopping experience. While factors like…
LinkedIn expands BrandLink, offers video ads with top creators
LinkedIn Expands BrandLink, Offers Video Ads with Top Creators LinkedIn is making waves in the digital marketing world with its latest expansion of BrandLink, a platform that offers advertisers access…
Personalised data & AI crucial for brands’ future success
How Personalised Data and AI Are Crucial for Brands’ Future Success In a world where customer expectations are constantly on the rise, brands are continuously seeking innovative ways to enhance…
Small-Business Owners Prioritize Social Media In Marketing Efforts
Small-Business Owners Prioritize Social Media In Marketing Efforts Small-business owners face a myriad of challenges daily, with expanding their customer base remaining a key obstacle. In fact, 48% of business…
Costco's Retail Media Strategy: Less About Ads, More About Loyalty
Costco’s Retail Media Strategy: Less About Ads, More About Loyalty In the ever-competitive landscape of retail, companies are constantly seeking innovative ways to stand out, drive revenue, and build customer…
Ecommerce Trends: The Top 3 Online Retailers in Health & Beauty When it comes to online retail in the Health & Beauty category, Walgreens Boots Alliance emerges as a frontrunner…
MediaOne Elevates AI Marketing Conversations at DMWF 2025
MediaOne Elevates AI Marketing Conversations at DMWF 2025 The Digital Marketing World Forum (DMWF) 2025 recently wrapped up its highly anticipated event, drawing a diverse array of industry professionals, creative…