RB Global Strengthens Market Presence with Acquisition of JM Wood Auction Co. RB Global Inc. is making strategic moves in the retail landscape by finalizing an acquisition deal with J.M.…
Customer Segments
Digital MarketingEmail MarketingHospitality and Entertainment
Hospitality Starts With An Email: Firm Offers New Service For Hotels
Hospitality Starts With An Email: Firm Offers New Service For Hotels In the ever-competitive landscape of the hospitality industry, hoteliers are constantly seeking innovative ways to engage with potential guests…
Digital MarketingRetail Marketing
“If you’re not thinking segments, you’re not thinking” – Anthony Ulwick
by Mik Smitt
by Mik Smitt
“If you’re not thinking segments, you’re not thinking” – Anthony Ulwick Segmentation in marketing has been a fundamental concept that has evolved over time, shaping how businesses understand and target…