Rise in Returns Expected After Black Friday & Cyber Monday
As the dust settles from Black Friday and Cyber Monday, retailers brace for a notable uptick in product returns. Research from Advanced Supply Chain (ASC) and ReBound Returns indicates that about one in three shoppers are likely to return their…
Why eCommerce brands need to rethink Black Friday/Cyber Monday
For many eCommerce brands, Black Friday and Cyber Monday (BFCM) represent pinnacle sales opportunities, often driving a substantial percentage of annual revenue. Brands invest significant resources into preparing for these events, with the expectation that heightened consumer interest will translate…