Enhancing Marketing Mix Modeling Performance: Insights from McAfee’s CMO In the ever-evolving landscape of digital marketing, the quest to effectively measure and optimize marketing strategies is a top priority for…
Data-driven Approach
Ooredoo Qatar & Hoppr trial targeted TV ads with user data
Ooredoo Qatar & Hoppr Trial Targeted TV Ads with User Data Ooredoo Qatar, a leading telecommunications company, has recently joined forces with Hoppr to trial the innovative HopprTV platform. This…
Sync achieves strong 2024 growth & wins four UK frameworks
Sync: A Success Story of Strong Growth in 2024 with Four UK Framework Wins Manchester-based Sync has recently made headlines in the digital marketing and e-commerce industry by achieving remarkable…
Mondan launches VR-powered design-on-demand service
Revolutionizing E-Commerce: Mondan’s VR-Powered Design-on-Demand Service Mondan, a leading e-commerce platform, has recently made waves in the retail industry with the launch of its innovative VR-powered design-on-demand service. This cutting-edge…
Albertsons 1st Retailer to Join Wine Market Council
Albertsons Makes History as the First Retailer to Join Wine Market Council In a groundbreaking move, Albertsons has become the first retailer to join the esteemed Wine Market Council. This…
YOOBIC Acquires SimpliField to Strengthen Grocery Operations
YOOBIC Acquires SimpliField to Strengthen Grocery Operations In a strategic move to enhance its grocery operations, YOOBIC has recently acquired SimpliField, a leading provider of task management and communication software.…
American Airlines ends automatic boarding pass printing at kiosks
American Airlines Ends Automatic Boarding Pass Printing at Kiosks American Airlines recently made a significant change to its check-in process by ending automatic boarding pass printing at kiosks. This move…
Procurant Launches Tariff Charge Management for Retail Grocery Buyers
Procurant Revolutionizes Retail Grocery Buying with Tariff Charge Management Procurant, a leading tech company in the retail industry, has recently unveiled its latest game-changing tool for retail grocery buyers –…
Advance Auto Parts opening stores following footprint optimization
Advance Auto Parts, a leading automotive aftermarket parts provider, has recently announced its strategic initiative of opening new stores following a footprint optimization strategy. This move comes as part of…
Meta Launches AI-Powered Creator Tools On Instagram
Meta Launches AI-Powered Creator Tools On Instagram Meta, the parent company of Instagram, is revolutionizing the way brands approach influencer marketing with the launch of AI-powered creator tools. In a…