Redefining the Marketing Funnel: Microsoft’s Insights From the Mercedes-Benz Showroom Ads Pilot In the ever-changing landscape of digital marketing, staying ahead of the curve is crucial for brands looking to…
SPINS Acquires Datasembly: Revolutionizing Pricing and Promotional Intel in Retail In a strategic move aimed at revolutionizing the way Consumer Packaged Goods (CPGs) and retailers access pricing and promotional data,…
Zitcha Appoints Tony Karp as Group COO to Drive Global Growth Zitcha, a prominent player in the retail media market, has recently made a strategic move by appointing Tony Karp…
B2B Marketers Are Increasing Investment in Targeted Strategies and AI Account-based marketing (ABM) is gaining ground as a core approach for B2B marketers under growing pressure to do more with…
BlueLinx: Revolutionizing E-Commerce Through Digital Transformation BlueLinx Holdings Inc., a powerhouse in the U.S. building products distribution sector boasting annual sales exceeding $4.5 billion, is making significant strides in its…
AI Avatar Takes the Helm at Klarna: A Bold Move Amidst Operational Shifts In a surprising turn of events, the fintech giant Klarna recently announced that its CEO position will…
HubSpot Introduces Direct Connector for ChatGPT CRM Insights HubSpot, a leading provider of CRM and marketing automation software, has recently announced the launch of a new direct connector for ChatGPT…
Canva Leverages Snowflake AI Data Cloud to Scale B2B Growth & Personalization Canva, the popular graphic design platform, has been making waves in the digital marketing world by leveraging Snowflake…
Google Fixes AI Mode Traffic Attribution Bug: A Win for Accurate Analytics Google recently faced a significant issue with its AI Mode traffic attribution, causing organic search traffic to be…
Opus 2 Elevates Innovation with New Chief Product and Technology Officer Opus 2, a leading provider of legal technology solutions, has recently announced the appointment of Tiama Hanson-Drury as their…