MMA’s Brand As Performance Framework Should Give Marketers Relief In the fast-paced world of digital marketing, proving the value of your efforts can sometimes feel like an uphill battle. Marketers…
LinkedIn Fills Gaps In Attribution, Metrics, Measurement Reporting In the vast landscape of digital marketing, understanding the full impact of advertising campaigns is crucial. Advertisers are constantly seeking ways to…
Wesco Invests $10 Million in Kojo to Develop AI Procurement Tools for Construction Wesco, a prominent player in the construction industry, has recently made a significant move by investing $10…
Mistral AI’s Chatbot Le Chat Hits One Million Downloads in Two Weeks, Dominates France’s iOS App Store Mistral AI, a rising star in the realm of artificial intelligence, has recently…
Statsig Acquisition by OpenAI: A Strategic Move in the Tech Industry In a significant development in the tech industry, OpenAI has recently acquired Statsig in a deal worth £1.1 billion.…
Microsoft AI Engineering Talent Joins LoopMe LoopMe, a leading outcomes-based video advertising platform, has recently welcomed Edward Peterson as the Senior Vice President of Global Engineering. Peterson brings with him…
Enhancing Digital Marketing with X’s Promises of Better Looking Ad Formats and Improved Targeting Systems In the realm of digital marketing, staying ahead of the curve is paramount. With technology…
Akeneo Unveils First AI Agent & Analytics Tools for Product Data Akeneo, a leading provider of Product Information Management (PIM) solutions, has recently made waves in the e-commerce industry with…
SAP Sees Surging Demand for Cloud, AI, and Data Tools SAP, the multinational software corporation, has recently announced robust Q2 results, indicating a significant uptick in the global appetite for…
Redefining the Marketing Funnel: Microsoft’s Insights From the Mercedes-Benz Showroom Ads Pilot In the ever-changing landscape of digital marketing, staying ahead of the curve is crucial for brands looking to…