Data-driven Marketing

Is AI the New Marketing Snake-Oil? Labelling products with AI is common at present, with many technology industry observers scratching their heads to find a platform, service, or piece of…

The Impact of AI on Advertising: Insights from Pope Leo XIV and Cannes Attendees Pope Leo XIV recently made headlines by labeling artificial intelligence (AI) as an “existential threat,” marking…

Pinterest and e.l.f. Beauty Team Up to Help Users Tap into Pin Trends In the ever-growing world of digital marketing, collaborations between social media platforms and beauty brands have become…

Unlocking the Power of Zero-Party Data: How Mailchimp’s Latest Tools are Revolutionizing Business Insights In the ever-evolving landscape of digital marketing, businesses are constantly seeking innovative ways to understand their…

From Data to Dollars: Why Email Marketing is Key to Scalable Business Growth In today’s digital age, where competition is fierce and consumer attention is fleeting, businesses are constantly seeking…

Is X Really the Number One News App? Unveiling the Truth Behind the Claims In the fast-paced world of digital marketing and e-commerce, the competition for the top spot is…

Is Traditional SEO Becoming Obsolete? Survey Reveals Marketers’ Predictions In a recent survey conducted by SALESmanago, it was revealed that a significant 73% of marketers from the UK, Poland, and…

Personalized Marketing: Meeting the Expectations of Today’s Consumers In today’s digital age, where consumers are constantly bombarded with advertising messages, personalized marketing has become a key strategy for businesses aiming…

Expanding Horizons: Grocery Outlet’s Marketing Pro Takes the Brand to New Markets Grocery Outlet, a well-known retailer in the grocery industry, has been making waves with its strategic approach to…

Ahold Delhaize USA Partners with Inmar Intelligence on Digital Coupon Strategy Ahold Delhaize USA, the parent company of popular grocery chains such as Food Lion, Giant Food, and Stop &…