C-store Retail: Navigating the Shifts in Consumer Behavior and Industry Trends The landscape of the convenience store (c-store) industry is undergoing a significant transformation, driven by a confluence of factors…
Data-driven Marketing
Reports Suggest That US Will Lease TikTok Algorithm from China
Reports Suggest That US Will Lease TikTok Algorithm from China As the world of social media continues to evolve and expand, the recent reports indicating that the US will lease…
Enero posts steady FY25 EBITDA growth as agency teams win awards
Enero Group Achieves Steady FY25 EBITDA Growth as Award-Winning Agencies Lead the Way Enero Group, a leading global network of marketing and communication agencies, has recently announced a commendable 2%…
Ace Hardware Introduces RedVest Media Retail Network to Compete with Home Depot and Lowe’s Ace Hardware debuted its own retail media network, which will now compete against Home Depot’s Orange…
AI Rips Away Manual Language Targeting From Google Ads, More To Come
AI Revolutionizes Language Targeting in Google Ads: What Marketers Need to Know Google Ads has long been a staple for digital marketers looking to reach their target audience effectively. However,…
Secondary use of car sharing: DOOH on the car windscreen
Secondary Use of Car Sharing: DOOH on the Car Windscreen O2 Telefónica has recently made waves in the digital marketing realm by testing a groundbreaking concept: car-sharing Digital Out of…
Epicor names Kerrie Jordan Chief Marketing Officer to drive growth
Epicor Names Kerrie Jordan Chief Marketing Officer to Drive Growth Epicor, a global leader in business software solutions, has recently announced the appointment of Kerrie Jordan as its Chief Marketing…
Epicor names Kerrie Jordan Chief Marketing Officer to drive growth
Epicor Names Kerrie Jordan Chief Marketing Officer to Drive Growth Epicor, a global leader in providing industry-specific enterprise software, has recently announced the appointment of Kerrie Jordan as its new…
Kroger centralizes retail media and more under Precison Marketing division
Kroger Centralizes Retail Media and More Under Precision Marketing Division Kroger, one of the leading retail giants, has recently made significant organizational changes by centralizing its retail media operations and…
X Looks to Add Branding Markers to Screenshots of X Posts
Maximizing Brand Exposure: X Introduces Branding Markers to Screenshots of X Posts In the ever-changing landscape of digital marketing, every opportunity for brand exposure counts. Recognizing this, the popular app…