Maximizing Brand Exposure: X Introduces Branding Markers to Screenshots of X Posts In the ever-changing landscape of digital marketing, every opportunity for brand exposure counts. Recognizing this, the popular app…
Data-driven Marketing
AI Agents: Reshaping the Marketing Landscape In the ever-evolving realm of digital marketing, AI agents have emerged as powerful tools reshaping how products are chosen and brands are perceived. These…
James Zipeure appointed Group CEO to boost Mortar AI global growth
James Zipeure Appointed Group CEO to Boost Mortar AI Global Growth Mortar AI, a leading provider of marketing analytics solutions, has recently announced the appointment of James Zipeure as its…
Amperity named leader in IDC MarketScape 2025 for retail CDPs
Amperity: A Leading Force in Retail Customer Data Platforms Amperity, a trailblazer in the realm of customer data platforms, has recently clinched the prestigious title of leader in the IDC…
Is AI the New Marketing Snake-Oil? Labelling products with AI is common at present, with many technology industry observers scratching their heads to find a platform, service, or piece of…
Pope Calls AI 'Existential Threat,' Cannes Attendees Discuss Its Advertising Future
The Impact of AI on Advertising: Insights from Pope Leo XIV and Cannes Attendees Pope Leo XIV recently made headlines by labeling artificial intelligence (AI) as an “existential threat,” marking…
Pinterest and e.l.f. Beauty Team Up to Help Users Tap into Pin Trends
Pinterest and e.l.f. Beauty Team Up to Help Users Tap into Pin Trends In the ever-growing world of digital marketing, collaborations between social media platforms and beauty brands have become…
New Tools Help Businesses To Understand, Leverage Zero-Party Data
Unlocking the Power of Zero-Party Data: How Mailchimp’s Latest Tools are Revolutionizing Business Insights In the ever-evolving landscape of digital marketing, businesses are constantly seeking innovative ways to understand their…
From data to dollars: Why email marketing is key to scalable business growth
From Data to Dollars: Why Email Marketing is Key to Scalable Business Growth In today’s digital age, where competition is fierce and consumer attention is fleeting, businesses are constantly seeking…
X Continues to Highlight Misleading Claims About its Popularity
Is X Really the Number One News App? Unveiling the Truth Behind the Claims In the fast-paced world of digital marketing and e-commerce, the competition for the top spot is…