Dentsu Integrates Eye-Tracking Data for Media Planning Dentsu, a leading marketing and advertising agency, has taken a significant leap forward in the realm of media planning by integrating in-store eye-tracking…
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Digital MarketingE-commerce CROFood & Grocery RetailRetail Media
Hy-Vee’s RedMedia Adds New Retail Media Tool
by Sam Kim
by Sam Kim
Hy-Vee’s RedMedia Adds New Retail Media Tool Hy-Vee, the renowned grocery chain, has once again made headlines in the retail industry with the recent introduction of a new retail media…