Google Fined $36M in Australia Over Telco Search Deals Google, the tech giant known for its dominant presence in the digital realm, has recently found itself in hot water in…
Advertising TechnologyLocation IntelligenceMarketing IntelligenceRetail Analytics
MiQ integrates Lifesight data to boost Sigma ad platform insights
MiQ Integrates Lifesight Data to Boost Sigma Ad Platform Insights MiQ, a leading marketing intelligence company, has recently announced a strategic partnership with Lifesight, a provider of location intelligence solutions.…
Ad Fraud PreventionAI TechnologyDigital Advertising
Google Expands its Use of AI to Detect Invalid Ad Traffic
Google’s Advanced Use of AI to Detect Invalid Ad Traffic and Ensure Advertiser Success Google, being at the forefront of digital advertising technology, has recently announced its expanded use of…
Advertising & MarketingArtificial IntelligenceDigital Marketing
How Digital Ads Survive An AI-Created Short-Term Dystopia
Surviving Digital Ads in an AI-Created Short-Term Dystopia In a not-so-distant future, the renowned futurologist Mo Gawdat forecasts a turbulent period ahead. The year 2027 is earmarked for what he…
Artificial IntelligenceDigital Marketing
Meta Provides Tips on How to Optimize Your Ads With its AI Systems
Optimizing Your Ads: Meta’s AI-Powered Tools Driving Better Response Meta, formerly known as Facebook, has been making waves in the digital marketing world with its cutting-edge AI technology. The tech…
DoubleVerify Expands Brand Suitability Measurement Across Meta Ads Digital advertising has become an integral part of any marketing strategy, with social media platforms like Facebook and Instagram being popular choices…
Digital MarketingRetail Advertising
Reddit Brings Automated Bidding to Brand Awareness and Reach Campaigns
Reddit Brings Automated Bidding to Brand Awareness and Reach Campaigns Reddit, the front page of the internet, is making waves in the digital marketing world once again. With its latest…
B2B E-commerce SolutionsDigital MarketingFood & Grocery RetailRetail Media
Retail Media Exec Tapped to Lead Albertsons Media Collective
Brian Monahan to Lead Albertsons Media Collective: A Strategic Move in Retail Media Albertsons Companies, a prominent player in the grocery retail industry, has made a strategic decision in appointing…
Airline RetailingB2B E-commerce SolutionsDigital Marketing
Small online shops in the DACH region are struggling despite e-commerce growth
Challenges Facing Small Online Shops in the DACH Region Despite E-Commerce Growth E-commerce is undeniably on the rise in the DACH region. However, amidst this digital boom, small online shops…
Autonomous Retail TechnologyRetail Advertising
Sam’s Club’s MAP retail media network debuts new measurement tool for advertisers
Sam’s Club’s MAP Retail Media Network Introduces Advanced Measurement Tool for Advertisers When Sam’s Club’s Member Access Platform (MAP) unveiled new ad formats back in April, it signaled a strategic…
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