The Evolution of Online Grocery Shopping in Germany: Trends, Players, and Consumer Preferences
In 2023, around 5.31 million people in Germany made their grocery purchases online, utilizing platforms like Rewe.de and Amazon.de. As the online grocery sector becomes increasingly competitive, many brands are not only vying for market share but also adapting their…
Most firms report sales boost after eCommerce platform switch
The move to switch eCommerce platforms is no small feat, but newly published findings suggest that the effort can pay off significantly in terms of sales and revenue. A recent report from commercetools, titled “State of eCommerce: Replatforming and Migration…