Ulta Hunts For New CMO
Ulta Beauty Seeks a New Chief Marketing Officer Ulta Beauty, a major player in the beauty and cosmetics industry, is on the hunt for a new Chief Marketing Officer (CMO) following the departure of Michelle Crossan-Matos. The search for a…
Instagram Officially Expands Reels Length to 3 Minutes
Instagram Officially Expands Reels Length to 3 Minutes Instagram has officially announced that users can now create and share Reels up to 3 minutes in length, a significant expansion from the previous 60-second limit. This move comes as a surprise…
'You Don't Own Me': Contrave Tells Off Food In Its First TV Spot
“You Don’t Own Me”: Contrave Tells Off Food In Its First TV Spot In a groundbreaking move, Contrave, the weight loss pill, has taken a bold step in its marketing strategy by featuring new lyrics to Lesley Gore’s classic feminist…
Kroger Debuts Resolution Rescue Bundles
Kroger Debuts Resolution Rescue Bundles Kroger, one of the leading grocery chains in the United States, has recently launched a new initiative to support its customers in sticking to their New Year’s resolutions. The Resolution Rescue Bundles, featuring the grocer’s…
TWIG Podcast: How Thrive Market Is Articulating Its Mission Better Than Ever
TWIG Podcast: How Thrive Market Is Articulating Its Mission Better Than Ever In a recent episode of the TWIG (This Week in Groceries) podcast, Amina Pasha, the Chief Marketing Officer of Thrive Market, shared insights into the company’s marketing strategies….
Dole Packaged Foods Sees Exec Changes
Dole Packaged Foods Sees Exec Changes Dole Packaged Foods, a prominent player in the fruit snack industry, has recently undergone significant executive changes within its marketing and retail departments. These appointments signal a strategic shift in the company’s approach to…
LinkedIn Tests New, Larger Video Display In-Stream
As digital marketing evolves, platforms like LinkedIn continually seek innovative ways to boost user engagement and improve brand visibility. The addition of larger video displays in-stream might just be the game-changer many marketers have been waiting for. This feature reflects…
The Rise of Brand Ambassadors: A Strategic Shift in Marketing Investments
In recent years, brand ambassadors have gained significant traction within the marketing landscape. According to research conducted by the creative agency Billion Dollar Boy, a remarkable 61% of marketers in the US and UK have increased their investment in brand…
EXCLUSIVE: Inside ALDI’s Charcuterie Chalet in Chicago
As the winter season approaches, ALDI is creatively responding to consumer desires for festive gatherings by launching a ski lodge-themed pop-up event. The ALDI Charcuterie Chalet, located in the heart of Chicago’s Fulton Market District, offers a seasonal experience unlike…
How CrowdStrike Thrives Amid a Surge in Cyberattacks
In an age where digital threats loom large, CrowdStrike is a standout player in the cybersecurity landscape, recently announcing impressive third-quarter results that exceed analysts’ expectations. The company’s revenue increased by 29%, driven by an expanding client base and enhanced…
