From ads, to AI, to podcasts: why social media is the centre of every marketing strategy in 2025 Think about what drives our day-to-day marketing lives: social media. Campaigns, conversations,…
Programmatic Intent: How Performance Data Doubled Organic’s Value In the ever-competitive landscape of digital marketing, one European travel app has managed to stand out by harnessing the power of programmatic…
Google Updates AI Image Generation, Adds Loyalty Program Option for Retailers Google has once again demonstrated its commitment to enhancing the retail experience by rolling out a new feature that…
Blue Apron Sets Out to Change the Meal Kit Game Blue Apron, a relaunched company, is breaking away from the traditional meal kit market with a fresh approach. The company’s…
How Gibson Boosts Email Revenue by 120% with SAP Emarsys Personalization Gibson, a leading player in the retail industry, has recently witnessed a remarkable surge in its email revenue. The…
AI As Your Marketing Co-Pilot: How To Effectively Leverage LLMs In SEO & Content In the realm of digital marketing, Artificial Intelligence (AI) has emerged as a powerful ally for…
Kroger Centralizes Retail Media and More Under Precision Marketing Division Kroger, one of the leading retail giants, recently made significant organizational changes by centralizing its retail media operations and other…
Southwest Airlines Revolutionizes Passenger Experience with Seat Selection Option Southwest Airlines, known for its commitment to customer satisfaction and affordable travel, is set to revolutionize the passenger experience once again…
Reddit Brings Automated Bidding to Brand Awareness and Reach Campaigns Reddit, the front page of the internet, is making waves in the digital marketing world once again. With its latest…
Instagram Confirms: Using ‘Link in Bio’ Doesn’t Limit Post Reach In a recent statement, Instagram’s chief, Adam Mosseri, has officially confirmed that the platform does not restrict the reach of…