Maximizing Ad Dollars: The Power of Aligning Marketing, Finance, and Analytics In the ever-evolving landscape of digital marketing, one thing remains clear: ad spending is on the rise. With more…
SpartanNash Names VP, Marketing, Retail Banners SpartanNash, a prominent player in the retail industry, has recently announced the appointment of Matt Plumb as the Vice President of Marketing for Retail…
Data On The Edge: MessageGears And Databricks Team Up In the realm of enterprise marketing, the ability to harness data effectively can be the key differentiator between success and stagnation.…
The Home Depot Extends Tax-Free Benefits to Military Customers The Home Depot, a leading home improvement retailer, has recently announced an expansion of its tax-free shopping benefit for military members.…
The Quest to Measure In-Store Retail Media In the realm of retail, the landscape is constantly shifting. With the rise of e-commerce and the ever-increasing presence of digital marketing, traditional…
Expanding Horizons: Grocery Outlet’s Marketing Pro Takes the Brand to New Markets Grocery Outlet, a well-known retailer in the grocery industry, has been making waves with its strategic approach to…
Why ‘Authenticity’ Isn’t the Magic Bullet for Modern Marketing We’ve been sold a lie in modern marketing, that authenticity is the secret sauce to engagement. That all you need to…
Spar in Switzerland: Embracing Innovation by Accepting Bitcoin Payments In a bold move towards embracing digital currencies, Spar, a popular retail chain in Switzerland, has recently introduced the option for…
A Guide to Reels Ads [Infographic] In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential. With the rise of short-form video content, platforms like Instagram…
Sitecore & Microsoft Launch AI Lab to Boost Marketers’ Strategy Sitecore, a leading digital experience platform, has teamed up with tech giant Microsoft to unveil an AI Innovation Lab tailored…