YouTube Introduces Multimodal Measurement YouTube, the video-sharing platform owned by Google, has always been at the forefront of innovation when it comes to digital marketing and advertising. In its latest…
Digital MarketingMobile Marketing
From inbox fatigue to handset impact: Why texting completes the marketing mix
From Inbox Fatigue to Handset Impact: Why Texting Completes the Marketing Mix Marketers today are facing an uphill battle when it comes to capturing the attention of their target audience.…
B2B MarketingDigital MarketingSocial Media Marketing
LinkedIn Limits Competitor Analysis for Non-Paying Company Pages
LinkedIn Limits Competitor Analysis for Non-Paying Company Pages LinkedIn, the go-to platform for professional networking and B2B marketing, is making changes to its services that may impact non-paying company pages.…
Advertising TechnologyContent CreationDigital MarketingSocial Media & Technology
Meta Launches Custom Feed of AI-Generated Video Clips
Meta Launches Custom Feed of AI-Generated Video Clips Meta, formerly known as Facebook, continues to innovate in the realm of artificial intelligence with the launch of a groundbreaking feature: a…
Digital MarketingSocial Media MarketingSports Marketing
Meta Shares New Insight into Sports Engagement in its Apps
Meta Shares New Insight into Sports Engagement in its Apps Meta, formerly known as Facebook, has recently shared new insights into sports engagement within its apps, and this information is…
B2B E-commerce SolutionsDigital MarketingInfluencer Marketing
Pinterest Shares Tips for Holiday Campaign Planning
Pinterest Shares Tips for Holiday Campaign Planning The holiday season is fast approaching, and for businesses, this means it’s time to kick their marketing efforts into high gear. With more…
Advertising and Marketing RetailB2B E-commerce SolutionsSocial Media Marketing
Snapchat Launches First Open Prompt AI Lens
Snapchat Introduces Groundbreaking Open Prompt AI Lens for Enhanced User Experience In the ever-changing landscape of social media and digital marketing, Snapchat has once again proven its innovative prowess by…
Artificial Intelligence (AI)Digital Marketing StrategyTourism Industry
Tourism boards across Europe embrace AI but face gaps in strategy and skills
Tourism Boards Across Europe Navigate the Challenges of AI Integration In the ever-changing landscape of the tourism industry, European tourism boards are turning to Artificial Intelligence (AI) to enhance their…
Customer ExperienceDigital Marketing
Mortar Group appoints Paul Sigaloff as first Global Chief Customer Officer
Mortar Group Appoints Paul Sigaloff as First Global Chief Customer Officer Mortar Group, a leading player in the digital marketing industry, has recently made a strategic move by appointing Paul…
B2B BrandingConsumer BehaviorDigital Marketing StrategyPackaging AutomationVisual Appeal
What Message is Your Packaging Sending in the First 3 Seconds?
The Power of Packaging: What Message is Your Packaging Sending in the First 3 Seconds? Packaging is often the first point of contact between a customer and a product. In…
Newer Posts