Why ‘Authenticity’ Isn’t the Magic Bullet for Modern Marketing We’ve been sold a lie in modern marketing, that authenticity is the secret sauce to engagement. That all you need to…
Spar in Switzerland: Embracing Innovation by Accepting Bitcoin Payments In a bold move towards embracing digital currencies, Spar, a popular retail chain in Switzerland, has recently introduced the option for…
A Guide to Reels Ads [Infographic] In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential. With the rise of short-form video content, platforms like Instagram…
Sitecore & Microsoft Launch AI Lab to Boost Marketers’ Strategy Sitecore, a leading digital experience platform, has teamed up with tech giant Microsoft to unveil an AI Innovation Lab tailored…
The Impact of TikTok on Meta’s Platforms: Zuckerberg Acknowledges Decrease in User Engagement Mark Zuckerberg, the CEO of Meta Platforms Inc., recently made a revealing statement regarding the decrease in…
L’Oréal Enhances Marketing Strategy with Google Cloud’s AI L’Oréal, the global beauty giant, has taken a significant step forward in its marketing strategy by leveraging the power of artificial intelligence…
AI Costs Drop 280x In 18 Months: A Game-Changer for Marketers Artificial Intelligence (AI) has been a game-changer in the world of digital marketing, revolutionizing the way businesses connect with…
AI-powered search expands with Microsoft’s Copilot Search Microsoft is revolutionizing the search experience once again with the introduction of Copilot Search on Bing. This latest feature harnesses the power of…
Pipeline360 Strengthens B2B Marketing Services in APAC with Appointment of Joseph McCarthy as Senior Director Pipeline360, a leading player in the B2B marketing services sector, has recently made a strategic…
Coto Appoints Shefali Anurag as Co-Founder for Global Expansion Coto, the renowned digital platform focused on wellness, has recently made a strategic move by appointing Shefali Anurag as co-founder. Anurag,…