The CMO’s Crucial Role in Selecting Ad and Marketing Technology In today’s digital age, the role of the Chief Marketing Officer (CMO) has evolved significantly. With Forrester analysts estimating that…
E-commerce CRO
Best Buy Canada Expands Ad Offering Through Rokt Partnership: A Strategic Move for the Retail Media Network
In an important shift for its retail strategy, Best Buy Canada has announced a partnership with the technology vendor Rokt that aims to revolutionize its advertising landscape. This collaboration will…
In a strategic move, Vudoo has announced the appointment of Drew Perry as the new Managing Director for the Asia Pacific (APAC) region, a shift that signals an ambitious growth…
Silverpush, a prominent player in the adtech industry, has announced the appointment of Aom Wasinee Chongmeesuk as the new Country Director for Thailand. This strategic move aims to enhance the…
Recent developments in the UK highlight ongoing tensions in the digital advertising arena, particularly concerning Google’s cookie policy. The Competition and Markets Authority (CMA) has once again scrutinized Google’s practices…
In the fast-paced world of retail, companies are constantly seeking innovative methods to capture consumer attention and drive sales. Lowe’s Cos. Inc. has taken a significant step in this direction…
In a bold move against one of the world’s largest tech companies, European publishers have officially rejected Google’s proposal aimed at settling an ongoing antitrust investigation. This investigation is centered…
In the rapidly advancing digital landscape, maintaining a competitive edge is paramount, particularly in the turbocharged realm of online advertising. Recent revelations from former Google executive David Rosenblatt shed light…