Losing Links: Are Marketers Ready For Google’s FDL Shutdown? Come August 25, app developers will be bidding farewell to Google’s Firebase Dynamic Links (FDL) as the tech giant makes way…
Marketing Technology
Is AI the New Marketing Snake-Oil? Labelling products with AI is common at present, with many technology industry observers scratching their heads to find a platform, service, or piece of…
The end of standalone CDPs?
The Decline of Standalone CDPs in MarTech Recent mergers in the Marketing Technology (MarTech) industry have sparked discussions about the future of Customer Data Platforms (CDPs). As companies increasingly prioritize…
CMOs, The Time Is Now To Assign An AI Leader via @sejournal, @dannydenhard
Boost Your Marketing Team’s Success: Implementing an AI Leader In today’s fast-paced digital landscape, staying ahead of the curve is key for Chief Marketing Officers (CMOs) and their teams. With…
TikTok Launches New AI-Powered Ad Creation Tools, Integrations with Adobe and WPP
TikTok Launches New AI-Powered Ad Creation Tools, Integrations with Adobe and WPP TikTok, the popular short-form video platform, is making waves once again in the digital marketing world with its…
Salesforce unveils Marketing Cloud Next for AI-driven campaigns
Salesforce Revolutionizes Marketing with Marketing Cloud Next: A Look Into AI-Driven Campaigns In the ever-changing landscape of digital marketing, staying ahead of the curve is crucial for businesses looking to…
Salesforce unveils Marketing Cloud Next for AI-driven campaigns
Salesforce Revolutionizes Marketing with Marketing Cloud Next: The Era of AI-Driven Campaigns In the fast-paced world of marketing, staying ahead of trends and technology is crucial for success. Salesforce, a…
Taboola launches Predictive Audiences to boost ad targeting
Taboola Unveils Predictive Audiences to Boost Ad Targeting Taboola, a leading discovery platform, has recently announced the launch of Predictive Audiences, an innovative AI-powered tool designed to revolutionize ad targeting…
Maadtech.AI unveils autonomous AI platform for Thai marketing
Maadtech.AI Launches Autonomous AI Platform for Thai Marketing Maadtech.AI has recently made waves in the tech industry by unveiling its autonomous marketing AI platform in beta specifically designed for Thai…
The Evolution of CDPs: Powering Data-Driven Customer Experiences in the Modern Era Customer Data Platforms (CDPs) have come a long way since their inception. Once misunderstood and often confused with…