Remaking Intel With AI Inside Campaign
Remaking Intel With AI Inside Campaign During the recent CES Intel keynote, Co-Chief Executive Michelle Johnston Holthaus emphasized the necessity for Intel to shift its focus towards creating world-class products. This strategic direction comes as a part of Intel’s initiative…
Fans, Brands, Artists: TikTok Doubles Down On Trending Music
Fans, Brands, Artists: TikTok Doubles Down On Trending Music In the fast-paced world of social media, TikTok has emerged as a powerhouse for trending music, capturing the attention of millions of users with its short video format. While the platform…
“If Your Brand Comes Before Your Category, You’re Doing It Wrong” – Eddie Yoon, Nicolas Cole, Christopher Lochhead
“If Your Brand Comes Before Your Category, You’re Doing It Wrong” – Why Balancing Brand and Category is Crucial for Business Success In the competitive landscape of the business world, the relationship between a brand and its category is often…
### Custom Display Names and Cover Images: Threads' Latest Experiment
As social media continues to shape communication and branding strategies, platforms are looking for innovative ways to engage users. Threads, a relative newcomer in the social media landscape, is experimenting with custom display names and cover images for user profiles….
X Launches Labels for Parody and Fan Accounts: What This Means for Brands
In the world of social media, platforms are constantly seeking ways to enhance user experience and improve brand identification. Recently, X, formerly known as Twitter, announced the launch of specific labels for parody and fan accounts. This significant development raises…
Creating Impactful Homepages: Essential Elements for Success
In the competitive world of digital marketing, your homepage serves as the first point of contact between your brand and potential customers. This critical landing page not only represents your brand’s identity but also has the power to engage visitors,…
Maximizing Digital Growth: SiteOne Landscape Supply's Successful B2B E-Commerce Strategy
In an age where online commerce is reshaping business landscapes, SiteOne Landscape Supply Inc. stands out as a significant player in the B2B e-commerce sector. The company, renowned as a leading distributor of landscaping products across the U.S. and Canada,…
Finding the Right Fractional CMO Agency for Your Business Needs
In today’s competitive marketplace, many businesses face the challenge of accessing high-level marketing expertise without the burden of hiring a full-time executive. This is where fractional Chief Marketing Officer (CMO) agencies come into play. By providing part-time or project-based CMOs,…
What Walmart’s Pricing Changes Mean for the Enterprise
Walmart’s recent decision to roll out digital shelf labels in 2,300 stores by 2026 has stirred conversations across the retail industry. While initially met with skepticism—especially in light of Wendy’s dynamic pricing plans—Walmart clarified that its digital price tags would…
What the Retail Industry Has Learned from AI Shopping Assistants in 2024
In the past year, e-commerce giants like Amazon and Walmart have accelerated their ventures into artificial intelligence, launching a slew of AI-powered shopping assistants. With promises to revolutionize the shopping experience, these digital tools aim to streamline product discovery, enhance…
