Marketers Fool Around On April 1 April Fool’s Day has long been the playground for pranks, jokes, and all-around silliness. It’s a day where everyone, including businesses, gets a free…
Hellmann’s Trades Ketchup Packets For Mayo In the realm of condiments, there is an unspoken rivalry that has divided food enthusiasts for decades: ketchup versus mayonnaise. While ketchup has long…
Advertising and Marketing RetailAdvertising TechnologyDigital Communication
Android messaging gets full screen emoji animations
Android Messaging Elevates User Experience with Full-Screen Emoji Animations In the realm of digital communication, emojis have become the universal language that transcends barriers of culture and geography. These small…
Beauty & Personal CareSports Marketing
March Madness Gets Weird: Brands Try Spas, Sports Moms, 'SNL' Vibes
March Madness Gets Weird: Brands Try Spas, Sports Moms, ‘SNL’ Vibes March Madness is not just about basketball anymore. It has become a battleground for brands to showcase their creativity…
Markko Labs: Fostering Innovation in E-Commerce for Non-Technical Founders Markko Labs, a prominent player in the startup accelerator scene, has recently announced the opening of applications for its second cohort.…
B2B E-commerce SolutionsContent MarketingDigital Marketing
Consumers Are Logging Off: Where to Shift Your TOFU Efforts Now
Consumers Are Logging Off: Where to Shift Your TOFU Efforts Now In the ever-changing landscape of digital marketing, brands are constantly challenged to adapt to the shifting behaviors of consumers.…
Keebler Fudge Stripes Double Fudge Cookies: A Delight for Chocolate Lovers Keebler, the renowned cookie brand, has recently introduced a new addition to its lineup that is bound to captivate…
Remaking Intel With AI Inside Campaign During the recent CES Intel keynote, Co-Chief Executive Michelle Johnston Holthaus emphasized the necessity for Intel to shift its focus towards creating world-class products.…
Brand PartnershipsDigital MarketingMusic IndustrySocial Media Marketing
Fans, Brands, Artists: TikTok Doubles Down On Trending Music
Fans, Brands, Artists: TikTok Doubles Down On Trending Music In the fast-paced world of social media, TikTok has emerged as a powerhouse for trending music, capturing the attention of millions…
Affordable RetailApparel and FashionAutomotive
“If Your Brand Comes Before Your Category, You’re Doing It Wrong” – Eddie Yoon, Nicolas Cole, Christopher Lochhead
“If Your Brand Comes Before Your Category, You’re Doing It Wrong” – Why Balancing Brand and Category is Crucial for Business Success In the competitive landscape of the business world,…
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