#DigitalMarketing #ECommerce #ConsumerBehavior #ValueShopping #RetailTrends

Whole Foods Market Highlights Ten Trends Worth Watching

In the competitive landscape of retail and e-commerce, staying ahead of trends is crucial for success. Whole Foods Market, a leader in the grocery sector, has identified ten key trends that are shaping consumer behavior and the industry at large….

Save A Lot, Leevers Supermarket Team to Reach Hispanic Communities

In an increasingly competitive retail landscape, Save A Lot has initiated an innovative partnership with Leevers Supermarkets to cater to the growing Hispanic demographic across the United States. The collaboration seeks to create new grocery formats and customized in-store offerings…

Indies Grappled With Inflationary Pressures, Rising Costs in FY 2023

Independent grocers navigated a challenging landscape during fiscal year (FY) 2023, as outlined in the “2024 Independent Grocers Financial Study” released by the National Grocers Association (NGA) in conjunction with FMS Solutions. Although inflation moderated throughout the year, the residual…

While holiday budgets increase, many consumers cut back on gift spending

As 2024’s holiday season approaches, consumer spending habits are revealing a paradox: while holiday budgets appear to be increasing, many shoppers are planning to cut back on their gift expenditures. According to a recent survey conducted by ESW, over half…

TWIG Video: Shipt Gives Consumers Something to Talk About on Social Media

In the fast-paced world of e-commerce and digital marketing, staying relevant and engaging with consumers is crucial, especially for a company like Shipt, which has been redefining grocery delivery services. Alia Kemet, the Chief Marketing Officer of Shipt and a…

A.1. Steakhouse Butter: A Bold Move by Kraft Heinz into the Dairy Aisle

For the first time in over five years, Kraft Heinz has elevated its product lineup with a groundbreaking addition: A.1. Steakhouse Butter. Moving beyond its renowned steak sauce, Kraft Heinz has creatively blended its signature tangy flavor with creamy butter…

Frustrated by High Prices, Shoppers Focus on Value, Convenience and Personalized Experiences

In a revealing survey by R.R. Donnelley & Sons Co. (RRD), consumer behavior has markedly shifted due to soaring prices. The findings underline a significant transformation in shopping habits: consumers are now prioritizing value and savings over brand loyalty, showcasing…