Two For One: Vendor Field Shrinks As Validity Acquires Litmus In the fast-paced world of digital marketing and e-commerce, staying ahead of the competition often means making strategic acquisitions to…
Opt-Out Spike: Why Email Unsubscribes Rose In 2024 In the fast-paced world of digital marketing, email campaigns have long been a cornerstone of communication between businesses and consumers. However, recent…
Hospitality Starts With An Email: Firm Offers New Service For Hotels In the ever-competitive landscape of the hospitality industry, hoteliers are constantly seeking innovative ways to engage with potential guests…
Popups Crop Up: Mailchimp Overhauls Its Opt-In Forms For Mobile Use Mailchimp, a leading marketing automation platform, has recently undergone a significant transformation in its opt-in forms for mobile devices.…
Live Email: New Integration Could Help Brands See Dynamic Previews Stensul and Movable Ink have recently made waves in the digital marketing world by deepening their platform integration, offering brands…
Driving Metrics: Hearst UK’s Email Battle Plan Hearst UK recently launched a campaign that has proven to be a game-changer in the realm of email marketing. By fueling the creation…
Email marketing remains a cornerstone of digital marketing strategies, allowing businesses to forge direct relationships with their audiences. In an age where competition is fierce and various advertising platforms often…