Targeting different consumer groups requires a tailored approach, especially in the ever-changing landscape of digital marketing. As small business owners navigate through the complexities of reaching various demographics, understanding their…
Say Goodbye to Nuisance Emails: Gmail Will Handle Unsubscribes and Provide Insights on Senders Gmail users, rejoice! A new feature, Manage Subscriptions, has been rolled out to streamline the opt-out…
B2B Champions: They Use Intent Data For Email And Websites In the realm of B2B marketing, champions are those who understand the power of data in driving revenue growth. According…
M&S Strategizes for Full Online Recovery Following Cyberattack Marks & Spencer, a retail giant with a renowned presence in the online sphere, faced a significant setback recently due to a…
Confessions from a BetMGM CRM Marketer: Emojis in Subject Lines, Frequency, and GIFs Colin Behan, Head of CRM – Gaming at BetMGM, is no stranger to the ever-changing landscape of…
Email Still Vital for Business Despite Messaging App Surge In a world where instant messaging apps seem to dominate the way we communicate, it might come as a surprise that…
Vender Blender: Two Email Deliverability Firms Merge In the realm of email marketing, deliverability is king. Ensuring that your carefully crafted messages reach the intended recipients’ inboxes can be the…
Father’s Day spending projected to hit $24B Father’s Day is just around the corner, and this year, it’s not just dads who have something to look forward to. According to…
Summer Spree: How Email Marketing Can Boost Sales During Economic Uncertainty As the summer season heats up, consumers seem to be on a spending spree, defying economic headwinds. Despite uncertainties…
Creative R&D: Brands Struggle To Measure Value In the fast-paced world of digital marketing and e-commerce, brands are constantly seeking innovative ways to stay ahead of the competition. One key…