AI Gaining Ground in Customer Communication Strategies In the fast-paced world of digital marketing and e-commerce, staying ahead of the curve is essential. One area that is rapidly evolving and…
Gibson Revolutionizes Email Marketing Strategy with SAP Emarsys Tools In the fast-paced world of e-commerce, staying ahead of the curve is essential for businesses looking to thrive. One company that…
Holiday Extremes: Shoppers Like Email, But Are Showing Signs Of Marketing Fatigue The holiday season is a time of joy, celebration, and for many businesses, a surge in marketing efforts…
Targeting different consumer groups requires a tailored approach, especially in the ever-changing landscape of digital marketing. As small business owners navigate through the complexities of reaching various demographics, understanding their…
Say Goodbye to Nuisance Emails: Gmail Will Handle Unsubscribes and Provide Insights on Senders Gmail users, rejoice! A new feature, Manage Subscriptions, has been rolled out to streamline the opt-out…
B2B Champions: They Use Intent Data For Email And Websites In the realm of B2B marketing, champions are those who understand the power of data in driving revenue growth. According…
M&S Strategizes for Full Online Recovery Following Cyberattack Marks & Spencer, a retail giant with a renowned presence in the online sphere, faced a significant setback recently due to a…
Confessions from a BetMGM CRM Marketer: Emojis in Subject Lines, Frequency, and GIFs Colin Behan, Head of CRM – Gaming at BetMGM, is no stranger to the ever-changing landscape of…
Email Still Vital for Business Despite Messaging App Surge In a world where instant messaging apps seem to dominate the way we communicate, it might come as a surprise that…
Vender Blender: Two Email Deliverability Firms Merge In the realm of email marketing, deliverability is king. Ensuring that your carefully crafted messages reach the intended recipients’ inboxes can be the…