FTC Chair Warns Google Over Allegedly Partisan Spam Filters The Federal Trade Commission (FTC) Chair, Andrew Ferguson, recently issued a warning to tech giant Google regarding the alleged partisan filtering…
email marketing
SMB Marketing Strategies To Sustain End-of-Summer Sales
SMB Marketing Strategies To Sustain End-of-Summer Sales As the end of summer approaches, small and medium-sized businesses (SMBs) are gearing up to boost their sales before the season transitions. In…
X Published Guide to NFL Engagement and Opportunities
Unlocking Opportunities: A Deep Dive into X’s Published Guide to NFL Engagement As the NFL season approaches, businesses are gearing up to make the most of this highly anticipated time…
NRS completes first season of c-store educational series
“Revolutionizing Convenience: NRS Wraps Up Groundbreaking Season of C-Store Educational Series” National Retail Solutions (NRS) has recently concluded its inaugural season of a groundbreaking educational series aimed at empowering convenience…
AI gaining ground in customer communication strategies
AI Gaining Ground in Customer Communication Strategies In the fast-paced world of digital marketing and e-commerce, staying ahead of the curve is essential. One area that is rapidly evolving and…
Gibson boosts email revenue 120% with SAP Emarsys tools
Gibson Revolutionizes Email Marketing Strategy with SAP Emarsys Tools In the fast-paced world of e-commerce, staying ahead of the curve is essential for businesses looking to thrive. One company that…
Holiday Extremes: Shoppers Like Email, But Are Showing Signs Of Marketing Fatigue
Holiday Extremes: Shoppers Like Email, But Are Showing Signs Of Marketing Fatigue The holiday season is a time of joy, celebration, and for many businesses, a surge in marketing efforts…
Small Biz Owners In The Know: How They Should Target Gen Z, Other Groups
Targeting different consumer groups requires a tailored approach, especially in the ever-changing landscape of digital marketing. As small business owners navigate through the complexities of reaching various demographics, understanding their…
Goodbye, Nuisance Emails: Gmail Will Handle Unsubscribes, Offer A View Of Who Sent What
Say Goodbye to Nuisance Emails: Gmail Will Handle Unsubscribes and Provide Insights on Senders Gmail users, rejoice! A new feature, Manage Subscriptions, has been rolled out to streamline the opt-out…
B2B Champions: They Use Intent Data For Email And Websites In the realm of B2B marketing, champions are those who understand the power of data in driving revenue growth. According…