email marketing

Confessions from a BetMGM CRM Marketer: Emojis in Subject Lines, Frequency, and GIFs Colin Behan, Head of CRM – Gaming at BetMGM, is no stranger to the ever-changing landscape of…

Email Still Vital for Business Despite Messaging App Surge In a world where instant messaging apps seem to dominate the way we communicate, it might come as a surprise that…

Vender Blender: Two Email Deliverability Firms Merge In the realm of email marketing, deliverability is king. Ensuring that your carefully crafted messages reach the intended recipients’ inboxes can be the…

Father’s Day spending projected to hit $24B Father’s Day is just around the corner, and this year, it’s not just dads who have something to look forward to. According to…

Summer Spree: How Email Marketing Can Boost Sales During Economic Uncertainty As the summer season heats up, consumers seem to be on a spending spree, defying economic headwinds. Despite uncertainties…

Creative R&D: Brands Struggle To Measure Value In the fast-paced world of digital marketing and e-commerce, brands are constantly seeking innovative ways to stay ahead of the competition. One key…

High On Hiring: Marketers Do Better When More People Work On Email Email marketing continues to be a cornerstone of digital marketing strategies for businesses of all sizes. With its…

Digital Sweep: That’s Where Marketing Dollars Are Going In the ever-changing landscape of digital marketing, staying ahead of the curve is imperative for businesses looking to maximize their reach and…

SMB AI Tilt: They Are Using It For Email And Other Functions Small and medium-sized businesses (SMBs) are gradually recognizing the immense potential of artificial intelligence (AI) in enhancing their…

QXO Leans Into Digital Strategy After Beacon Deal QXO Inc. posted a net loss in its first full quarter as a public company — yet executives made clear the company’s…