Why Gen Z is the Most Vulnerable to Phishing Scams In today’s digital age, where technology reigns supreme, the threat of phishing scams looms larger than ever before. Phishing, a…
The Most Followed Gen Z Celebrities on Instagram [Infographic] In the realm of social media, Instagram stands out as a platform where influence and popularity go hand in hand. For…
Advertising and Marketing RetailB2B E-commerce SolutionsDigital Marketing
White House Says TikTok Deal Will be Signed This Week
White House Says TikTok Deal Will be Signed This Week The long-standing TikTok saga seems to be reaching its climax as the White House announces that a deal regarding the…
Digital Rights AdvocacyOnline ActivismSocial Media Platforms
Techno(demo)cracy in action: How a five-day app blackout lit a Gen Z online movement in Nepal
Techno(demo)cracy in Action: How a Five-Day App Blackout Lit a Gen Z Online Movement in Nepal In a bold move to regulate the online space, Nepal’s government recently made the…
TikTok Announces Updated Content Partnership with La Liga TikTok, the popular social media platform known for its short-form videos, has recently announced an updated content partnership with La Liga, Spain’s…
Bershka Launches on Myntra, Catering to India’s Gen Z Fashion Enthusiasts In a strategic move that is set to redefine the fashion landscape in India, Bershka has officially launched on…
B2B E-commerce SolutionsConsumer BehaviorCustomer Service
Stricter returns policies deter two-thirds of global shoppers
Stricter Returns Policies: A Barrier to Global Shoppers In the ever-competitive landscape of e-commerce, one factor stands out as a significant deterrent to consumers worldwide – stricter returns policies. According…
B2B E-commerce SolutionsConsumer Behavior
Stricter returns policies deter two-thirds of global shoppers
Stricter Returns Policies Deter Two-Thirds of Global Shoppers Returns policies have long been a contentious issue for both retailers and consumers. While they are essential for protecting businesses from fraudulent…
Artificial Intelligence in RetailCustomer EngagementRetail Marketing
Beyond Discounts, Community and AI Drive Gen Z Loyalty
Beyond Discounts, Community and AI Drive Gen Z Loyalty Gen Z, the generation known for its tech-savvy nature and penchant for authenticity, is reshaping the landscape of brand loyalty. While…
AI technology in retail industryDigital Marketing
From doomscrolling to depth: why ‘intentional content consumption’ is the creator trend every brand needs to prepare for
From Doomscrolling to Depth: Embracing Intentional Content Consumption Doomscrolling, the endless and mindless scrolling through negative news and social media feeds, is a phenomenon that has plagued many individuals in…
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