American Eagle’s Strategic Move: Leveraging Snapchat for Back-to-School Success American Eagle Outfitters is gearing up for the back-to-school season of 2025 by teaming up with Snapchat, a collaboration aimed at…
Gen Z: The Driving Force Behind Optimism and New Demands in UK Retail In a landscape where consumer confidence is a key indicator of economic health, Gen Z has emerged…
Lessons from Live Streaming on TikTok: Insights from SharkNinja In the ever-evolving landscape of e-commerce, SharkNinja, a prominent home appliance retailer, has been making waves by embracing a unique approach…
Swiggy’s Rs 99 Meals: A Game-Changer for Gen Z and Price-Conscious Consumers Swiggy, one of India’s leading food delivery platforms, is making waves yet again in the industry by rolling…
Myntra’s Nandita Sinha on Bharat, beauty & building for Gen Z Nandita Sinha, the CEO of Myntra, recently took the stage at the ETRetail E-commerce & Digital Natives Summit to…
Direct Mail Magnet: Gen Z And Millennials Especially Like It In the age of digital marketing dominance, one traditional method seems to be making a surprising comeback – direct mail.…
Why Consumers Still Care About Sustainability in the Digital Age In a world where technology and convenience often take precedence, one might assume that sustainability would take a back seat…
Gen Z’s Quick Fix: They Like To Buy Now, Pay Later The shopping habits of the younger generation, particularly Gen Z, are shaping the way e-commerce operates. With an increasing…
India’s Gen Z Founders Revolutionize AI and Robotics at Bengaluru’s ‘Hacker House’ In the heart of Bengaluru, a group of young and talented Gen Z founders are making waves in…
India’s Strategic Significance: Myntra CEO Highlights the Power of the Indian Market Myntra, a leading e-commerce platform in India, has recently made a strategic move by launching Myntra Global in…