Targeting different consumer groups requires a tailored approach, especially in the ever-changing landscape of digital marketing. As small business owners navigate through the complexities of reaching various demographics, understanding their…
TikTok US Sale Faces More Challenges With 59 Days Remaining The clock is ticking for TikTok’s US sale, but with just 59 days left, the challenges seem to be mounting…
The Impact of AI on Entry-Level Jobs: Gen Z’s Concerns in the UK In recent years, the landscape of entry-level jobs in the UK has undergone a significant transformation. According…
American Eagle’s Strategic Move: Leveraging Snapchat for Back-to-School Success American Eagle Outfitters is gearing up for the back-to-school season of 2025 by teaming up with Snapchat, a collaboration aimed at…
Gen Z: The Driving Force Behind Optimism and New Demands in UK Retail In a landscape where consumer confidence is a key indicator of economic health, Gen Z has emerged…
Lessons from Live Streaming on TikTok: Insights from SharkNinja In the ever-evolving landscape of e-commerce, SharkNinja, a prominent home appliance retailer, has been making waves by embracing a unique approach…
Swiggy’s Rs 99 Meals: A Game-Changer for Gen Z and Price-Conscious Consumers Swiggy, one of India’s leading food delivery platforms, is making waves yet again in the industry by rolling…
Myntra’s Nandita Sinha on Bharat, beauty & building for Gen Z Nandita Sinha, the CEO of Myntra, recently took the stage at the ETRetail E-commerce & Digital Natives Summit to…
Direct Mail Magnet: Gen Z And Millennials Especially Like It In the age of digital marketing dominance, one traditional method seems to be making a surprising comeback – direct mail.…
Why Consumers Still Care About Sustainability in the Digital Age In a world where technology and convenience often take precedence, one might assume that sustainability would take a back seat…