Hy-Vee Beefing Up In-Store Retail Media
Hy-Vee is setting a new standard in in-store advertising through its recent partnership with Grocery TV, an innovative retail media platform. Beginning February 2025, the collaboration will empower Hy-Vee to maximize the reach of brands at 400 retail locations by…
Hy-Vee Enhances Supply Chain Execution and Inventory
Hy-Vee Inc., the employee-owned supermarket chain, has significantly improved its supply chain operations through the implementation of advanced technology solutions from Manhattan Associates. The integration of a Warehouse Management System (WMS), Transportation Management System (TMS), and Demand Forecasting and Inventory…
Hy-Vee Acquires Webster's Marketplace in Wisconsin
As of November 2, Hy-Vee, a prominent Midwest grocery retailer, will take ownership of Webster’s Marketplace in Ripon, Wisconsin. This acquisition marks a significant development in the retail landscape of the region, known for its community-oriented approach and customer-centered service….
# Hy-Vee’s NIL Promotion Highlights Iowa Pork
In a striking collaboration, Hy-Vee is promoting Iowa’s pork industry through a creative campaign involving student-athletes. This initiative not only emphasizes pork products but also fosters stronger ties with local farmers, illustrating a growing trend in retail marketing—leveraging local partnerships…
