influencer marketing

Beauty is a Good Look in Retailing In the ever-changing landscape of retail, one thing remains constant: the allure of beauty products. As retail giants like Target continue to expand…

TikTok’s In-App Sales Surge: A Closer Look at the 2024 Growth TikTok, the social media platform known for its short-form videos, has been making waves in the e-commerce world with…

App Marketing Trends: How Rising Ad Budgets and KPI Targets are Shaping the Industry In the fast-paced world of app marketing, staying ahead of trends is crucial for success. A…

TikTok Expanding Live Stream Shopping Globally: The Next Big Thing in E-Commerce Live shopping has been a big winner for TikTok in China, and it’s now looking to expand on…

Meesho’s New Creator Marketplace: A Game-Changer for Influencer-Driven Sales In a strategic move to tap into the power of influencer marketing, Meesho, the Softbank-backed ecommerce firm, has recently unveiled the…

Kolsquare Launches Carbon Footprint Tool for Influencers In recent years, influencer marketing has surged in popularity, becoming a cornerstone of many brands’ digital strategies. However, with this growth comes a…

Argentine President Rejects Claims Over LIBRA Meme Coin Recently, the Argentine President, Javier Milei, found himself at the center of a controversy surrounding the popular meme coin, LIBRA. Reports emerged…

Facebook Faces Decline Among UK’s Younger Users Facebook, once the reigning champion of social media platforms, is facing a new challenge in the United Kingdom. Recent research has shown that…

True Religion, a well-known clothing brand, recently made headlines by debuting its new platform during Super Bowl week. The move marks a strategic shift for the company, aiming to capitalize…

YouTube Highlights Super Bowl Activations and Engagement Stats YouTube, the popular video-sharing platform, is gearing up to host a flag football match headlined by platform stars as part of its…