From Brand Driver to Commerce Engine: The Rise of Social Commerce in Grocery Retail In the ever-evolving landscape of grocery retail, the traditional role of brands as mere drivers of…
influencer partnerships
YouTube Outlines Advanced Creator Collaboration Tools at NewFronts 2025
YouTube Outlines Advanced Creator Collaboration Tools at NewFronts 2025 In the ever-competitive digital marketing landscape, brands are constantly seeking new and innovative ways to connect with their target audiences. One…
LinkedIn expands BrandLink, offers video ads with top creators
LinkedIn Expands BrandLink, Offers Video Ads with Top Creators LinkedIn has recently made a significant move by expanding its BrandLink feature, which now offers advertisers access to premium video content…
Behind Ultra Violette’s global glow up – a NORA webinar
Unlocking the Secrets Behind Ultra Violette’s Global Expansion: A Deep Dive into NORA’s Upcoming Webinar Australian sunscreen brand Ultra Violette has been making waves in the beauty industry, not just…
Hannaford Supermarkets Selects Red Thread PR as Agency of Record Hannaford Supermarkets, a well-known grocery chain, has recently revealed that Red Thread PR will be their agency of record for…
Russia moves to ban advertising on blocked social platforms
Russia Moves to Ban Advertising on Blocked Social Platforms In the ever-evolving landscape of digital marketing and online commerce, regulations and restrictions often shape the way businesses promote their products…
30 years of online advertising: A revolution in marketing
30 Years of Online Advertising: A Revolution in Marketing “Have you ever clicked your mouse right here? You will.” So read the first-ever banner ad, placed by AT&T on HotWired.com,…
TikTok Tops Download Charts in February, Despite US Download Ban
TikTok Tops Download Charts in February, Despite US Download Ban In a surprising turn of events, TikTok managed to secure the top spot in the app download charts for February,…
WithU tops leisure sector as fastest-growing in FT1000 list
WithU Tops Leisure Sector as Fastest-Growing in FT1000 List WithU has recently garnered significant recognition by being named one of Europe’s fastest-growing companies. The company achieved an impressive 26th position…
Lawmakers Reintroduce Bill Banning Targeted Ads To Teens
Lawmakers Reintroduce Bill Banning Targeted Ads To Teens In a move that could significantly impact the digital marketing landscape, bipartisan lawmakers have once again put forward a bill aimed at…